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Mastercard Dynamic Yield

Email, SMS and push done right: A marketing leader’s guide to channel selection How Valamar engages travelers earlier with real-time booking context Gartner Recognizes Mastercard Dynamic Yield as an 8‑Time Leader in Personalization Engines— Mastercard Dynamic Yield 2026 Personalization Maturity: Disruption Is Redefining E-Commerce Success Modern customer journey orchestration: Latest capabilities, best practices and omnichannel strategies — Mastercard Dynamic Yield Saks Fifth Avenue Elevated Luxury With AI Personalization 2025 Personalization Maturity Report for E-commerce - ES — Mastercard Dynamic Yield 2025 Personalization Maturity Report for E-commerce - PT — Mastercard Dynamic Yield How to Drive More Subscribers to Your Mailing List: Proven Strategies for MarketersMastercard Dynamic Yield Reconnect by Mastercard Dynamic Yield: Smarter Customer Journey Orchestration Send-Time Optimization — Mastercard Dynamic Yield Channel Prioritization — Mastercard Dynamic Yield Real-Time Adaptation and Dynamic Optimization — Mastercard Dynamic Yield Post-click Experiences — Mastercard Dynamic Yield Search Ranking Optimization — Mastercard Dynamic Yield Visual Search — Mastercard Dynamic Yield Semantic Search — Mastercard Dynamic Yield How Bergzeit Increased Conversions 3x with Conversational AI Email Deliverability Best Practices: Reach the Inbox. Deliver the Experience. The enterprise guide to IP warming: Boost deliverability, ensure compliance, and power seamless journeys Visual Search Meets Multimodal AI: A New Era of Product Discovery Where human ingenuity fits in the AI-driven marketing era Infographic: The state of personalization maturity in e-commerce - 2025 AI and Personalization Are Revolutionizing E-commerce Search Transform product discovery with Experience Search: AI that understands your shoppers AI Fuels New Demands for Personalization — Is E-Commerce Maturing Fast Enough? From Fragmentation to Connection: Mastering User Identification for Personalization — Mastercard Dynamic Yield 2026 Personalization Maturity Report for E-commerce - PDF — Mastercard Dynamic Yield Add To Cart Recommendation Modal — Mastercard Dynamic Yield Shoppable Video Notification — Mastercard Dynamic Yield Dynamic Yield by Mastercard Recognized as a Leader by Gartner® and Forrester Leroy Merlin Gains 32% Purchases with ML Recommendations Conversational Commerce: Your Guide to This Market-Shifting Technology Your Global Test Could Be Limiting Your Personalization Growth — Mastercard Dynamic Yield Personalize with Empathy to Meet Evolving Customer Needs The Resource Constraints Blocking Banks’ Personalization Gain Steering by Data: How to Avoid Assumptions and Motivate Your Team — Mastercard Dynamic Yield AI and personalization can close the empathy gap between brands and their customers A Leader in the Gartner Magic Quadrant for Personalization - Dynamic Yield Black Friday Is Coming—Is Your Personalization Strategy Airtight? Personalization Blueprint Survey - Dynamic Yield by Mastercard How Personalization Fuels Success in Latin America's Digital Boom Signet Jewelers Sees 88% Conversion Lift from Personalization Solving Data Issues for Financial Services with Personalization — Mastercard Dynamic Yield How to Executive Reporting Can Help You Grow Your Personalization Program Breaking the personalization barrier for banks Bring the personal back to shopping this holiday season​ with Shopping Muse Dynamic Yield makes Personalization a Breeze for Issuer Dynamic Yield by Mastercard Is Making Personalization a Breeze for Banks How to Deliver a Less Frustrating Online Shopping Experience VIDEO: Banking's Personalization Revolution: Data-Driven Transformation Bunnings' Buyer Center Casas Bahia's Buyer Center Magalu's Buyer Center Carrefour's Buyer Center 3 Tips to Integrate GenerativeAI into Your Personalization Workflow — Mastercard Dynamic Yield TUI Cruises Sees 10.3% Uplift in Add to Cart from Personalization The Revenue Gains From Personalization That FIs Can’t Ignore Calling All UK Banks: Personalisation Is Crucial to Meeting the New Consumer Duty Mandate What Marketers Miss in the GenAI Discussion vidaXL's Buyer Center The 2 Breakthrough Technologies Driving Smarter Product Recommendations Fashion Retailers: Your Product Feed Needs Spring Cleaning, Too — Mastercard Dynamic Yield Tommy Hilfiger's Buyer Center G-Star Raw's Buyer Center Hunkemöller's Buyer Center Here's Why Your Customers Are Tuning You Out Intersport's Buyer Center How AI Is Ushering in the Future of Interactive Commerce Mastering Channel Prioritization: How to Optimize Re-Engagement with a Winning Strategy Clark's Buyer Center Optimized messaging for purchase completion Affinity-powered triggered messages - personalization use cases Anticipate customer's next best item - personalization use cases Charlotte Tilbury's Buyer Center Rituals' Buyer Center The Dynamic Duo of A/B Testing and Personalization Müller's Buyer Center Next's Buyer Center La Redoute's Buyer Center Why Gen Z Craves Personalized Restaurant Experiences The human advantage in the age of AI and personalization Sky Personalizes Subscription Management for Millions On Leverages Personalization to Build Community Build-A-Bear Workshop's Buyer Center Oak Furnitureland's Buyer Center Coach's Buyer Center The Perfect Match: Marry Your CMS and Personalization Systems for Customer Love 4 Signs You Need to Move Beyond Your ESP's Email Personalization Functionality Sainsbury's, meet Dynamic Yield Charles Tyrwhitt's Buyer Center Burberry's Buyer Center Personalization in QSR: The Possibilities You Didn’t Know Existed The State of Personalization Maturity in Grocery/CPG Chanel's Buyer Center Swarovski's Buyer Center Building the Right It: How “Pretotyping” Guides Product Decisions with Concrete Data The Power of a Primary Audience Strategy for Financial Services Similarity Badge — Mastercard Dynamic Yield How Deep Learning is Adding Predictive Personalization Prowess to User Affinity Profiling
Introducing: Personalization Template Library
2018-02-27 · via Mastercard Dynamic Yield

TL;DR: Leverage dozens of high-impact personalization templates and move experiences from in the queue to live when you need them, without hassle.

Personalization provides a huge opportunity for businesses to deliver tailored experiences to each of their users, enabling them to achieve greater engagement, higher rates of conversion, increased revenue, and more. However, while it’s easy to focus on the outcomes of personalization, it’s also important to recognize that implementing personalization campaigns requires work.

It’s true, the journey for businesses to deliver high-yielding results takes time and resources across design, development, and marketing teams to get it right. And oftentimes, achieving priority for campaigns over other projects and then orchestrating between various stakeholders can be a major obstacle for marketers who want to start delivering personalized, engaging experiences on a consistent basis.

Introducing Dynamic Yield’s Template Library

At Dynamic Yield, we recognize these pain points, which is why we’ve built a whole library of personalization templates to make it easier for teams to create experiences and launch campaigns more quickly, with less effort.

Our Template Library, a collection of dozens of pre-built experiences, includes ready-to-use templates with HTML, CSS, and Javascript that marketers can customize accordingly and then set live, all without having to get stuck in typical design and development cycles that create bottlenecks in the workflow. Now, with the ability to scale personalization efforts and increase speed to market, the highest-yielding campaign opportunities can come to fruition instead of going stale waiting for resources that either never come, or miss one important deadline after another.

Template Library

Carefully crafted based on the most powerful, high-impact use cases for a variety of channels, these out-of-the-box templates provide the perfect starting point for your personalization efforts — and we’re constantly adding new templates to the roster. So, instead of starting from scratch, recoup valuable hours potentially lost and put them back into driving more revenue through personalization.

Categorized by industry, use case, and experience type, find templates for hero banners, shopping cart abandonment use cases, exit-intent popups, mobile web optimization, email capture overlays, and more.

Just one part of Dynamic Yield’s powerful templating engine, our platform also provides teams with the ability to build and save their own experiences in Dynamic Yield as custom templates.

For example, if your development team built a high-performing overlay notification and your marketing team wanted to create several variations based off of that successful experience, you could use Dynamic Yield’s templating engine to save it as a custom template. Then, with flexibility and ease, alter elements such as the text, images, colors, products, and more without having to go back to your designers or developers.

This template, meant to intrigue visitors with a surprise scratch-it overlay is one of many promotion variations that can be used in B2B or B2C, eCommerce, Media, and Travel to drive action.

Templates Scratch it Use Case

With Dynamic Yield’s Template Library and templating engine, we put the ability to quickly craft high-end, personalized experiences on any channel in the hands of those who rely on it the most.

For a more in-depth look at our template offerings, stay tuned as we begin rolling out a monthly series highlighting some of our most sought-after experiences.