Integration Maximizes Shopper Engagement by Delivering Personalized Messages Based on Any User Activity or Event
[NEW YORK, September 18th, 2018] Dynamic Yield, a leading provider of omnichannel personalization, today announced that it has joined the Oracle Bronto Partner Program to enable organizations to deepen customer engagement and increase top-line revenue. By combining Oracle Bronto, a leading cloud-based marketing automation platform to Internet Retailer Top 1000 companies, with Dynamic Yield’s Triggered Emails solution customers can define any event or user activity as triggers for automatic delivery of timely, relevant emails when users are most likely to engage.
“Our clients leverage Dynamic Yield to manage all of their customer data from across their entire marketing stack and personalize every touchpoint of the customer’s journey. It’s imperative that this journey remain accurate, consistent, and timely as customers traverse one channel and device to the next. Combined with Bronto’s technology, customers will receive the right email, with the right content, at the right time,” said Colton Perry, VP Channel at Dynamic Yield.
“Collaborating with Dynamic Yield allows our joint customers to leverage the power of Bronto’s sophisticated and easy-to-use commerce marketing automation alongside Triggered Email,” said Todd Jarvis, VP, Global Business Development, Oracle Bronto. “Together, we make sure merchants can maximize engagement with their shoppers by providing an optimal experience when navigating back and forth between onsite and their email.”
Dynamic Yield is an AI-powered omnichannel personalization engine which helps marketers increase revenue by automatically personalizing each customer interaction across the web, mobile web, mobile apps, and email. The company’s advanced customer segmentation engine uses machine learning to build actionable customer segments in real time, enabling marketers to take instant action via personalization, recommendations, automatic optimization & real-time messaging – in a single platform.
Dynamic Yield personalizes the experiences of more than 600 million users globally and counts industry leaders like IKEA, URBN Brands, and Ocado among its many customers. Based in New York, the company has more than 180 employees in six offices worldwide.
Oracle Bronto arms high-growth retailers with sophisticated marketing automation to maximize revenue opportunities. The Bronto Marketing Platform powers personalized multichannel content that generates the higher engagement needed for retail success. Keenly focused on the commerce marketer, Bronto continues its longstanding tradition as a leading email marketing provider and boasts a client roster of leading brands, including Rebecca Minkoff, Timex, Lucky Brand, Theory, Brooks, Ashley Homestore, and Christopher & Banks. For more information visit bronto.com or follow Oracle + Bronto’s blog, Facebook page, and @Bronto Twitter handle for real-time updates.
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