About the Talk:

Last year, Leder & Schuh won Best Online Shopping in Austria. This October at the eCommerce Experts Conference, Carina Urban-Dasgupta, the company’s Head of Webshop Management, alongside Anastasiia Vashkelite, Senior Customer Success Manager at Dynamic Yield, brought us up to speed on how the company has earned its top spot by turning key pain points in the customer journey into personalised experiences that delight shoppers. In addition, the two were covering how Leder & Schuh uses Dynamic Yield to quickly build and test personalised, optimised, and synchronised digital experiences across the entire customer journey.

In this session you will learn:

• How the Leder & Schuh’s team was able to quickly onboard and scale their personalisation efforts
• The company’s methodology to identify targeting opportunities
• Real-life use cases and the thought process behind Leder & Schuh’s successful campaigns

Meet the Speakers:

Carina Urban-Dasgupta, Head of Webshop Management at Leder & Schuh

Carina Urban-Dasgupta is an e-Commerce & Online Marketing Specialist and is the Head of Webshop Management at Leder & Schuh AG for the past 1.5 years, with a total of 2.5 years in the company, and over 13 years experience in the e-Commerce industry.

Anastasiia Vashkelite, Senior Customer Success Manager, Dynamic Yield

With almost 10 years of experience in working with and advising brands on how to successfully implement their strategies and go-to-market projects, Anastasiia now works with some of Dynamic Yield’s biggest clients across eight countries to ensure their success with the platform.