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Mastercard Dynamic Yield

Email, SMS and push done right: A marketing leader’s guide to channel selection How Valamar engages travelers earlier with real-time booking context Mastercard Dynamic Yield Recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Personalization Engines 2026 Personalization Maturity: Disruption Is Redefining E-Commerce Success Modern customer journey orchestration: Latest capabilities, best practices and omnichannel strategies — Mastercard Dynamic Yield Saks Fifth Avenue Elevated Luxury With AI Personalization 2025 Personalization Maturity Report for E-commerce - ES — Mastercard Dynamic Yield 2025 Personalization Maturity Report for E-commerce - PT — Mastercard Dynamic Yield How to Drive More Subscribers to Your Mailing List: Proven Strategies for MarketersMastercard Dynamic Yield Reconnect by Mastercard Dynamic Yield: Smarter Customer Journey Orchestration Send-Time Optimization — Mastercard Dynamic Yield Channel Prioritization — Mastercard Dynamic Yield Real-Time Adaptation and Dynamic Optimization — Mastercard Dynamic Yield Post-click Experiences — Mastercard Dynamic Yield Search Ranking Optimization — Mastercard Dynamic Yield Visual Search — Mastercard Dynamic Yield Semantic Search — Mastercard Dynamic Yield How Bergzeit Increased Conversions 3x with Conversational AI Email Deliverability Best Practices: Reach the Inbox. Deliver the Experience. The enterprise guide to IP warming: Boost deliverability, ensure compliance, and power seamless journeys Visual Search Meets Multimodal AI: A New Era of Product Discovery Where human ingenuity fits in the AI-driven marketing era Infographic: The state of personalization maturity in e-commerce - 2025 AI and Personalization Are Revolutionizing E-commerce Search Transform product discovery with Experience Search: AI that understands your shoppers AI Fuels New Demands for Personalization — Is E-Commerce Maturing Fast Enough? From Fragmentation to Connection: Mastering User Identification for Personalization — Mastercard Dynamic Yield 2026 Personalization Maturity Report for E-commerce - PDF — Mastercard Dynamic Yield Add To Cart Recommendation Modal — Mastercard Dynamic Yield Shoppable Video Notification — Mastercard Dynamic Yield Dynamic Yield by Mastercard Recognized as a Leader by Gartner® and Forrester Leroy Merlin Gains 32% Purchases with ML Recommendations Conversational Commerce: Your Guide to This Market-Shifting Technology Your Global Test Could Be Limiting Your Personalization Growth — Mastercard Dynamic Yield Personalize with Empathy to Meet Evolving Customer Needs The Resource Constraints Blocking Banks’ Personalization Gain Steering by Data: How to Avoid Assumptions and Motivate Your Team — Mastercard Dynamic Yield AI and personalization can close the empathy gap between brands and their customers A Leader in the Gartner Magic Quadrant for Personalization - Dynamic Yield Black Friday Is Coming—Is Your Personalization Strategy Airtight? Personalization Blueprint Survey - Dynamic Yield by Mastercard How Personalization Fuels Success in Latin America's Digital Boom Signet Jewelers Sees 88% Conversion Lift from Personalization Solving Data Issues for Financial Services with Personalization — Mastercard Dynamic Yield How to Executive Reporting Can Help You Grow Your Personalization Program Breaking the personalization barrier for banks Bring the personal back to shopping this holiday season​ with Shopping Muse Dynamic Yield makes Personalization a Breeze for Issuer Dynamic Yield by Mastercard Is Making Personalization a Breeze for Banks How to Deliver a Less Frustrating Online Shopping Experience VIDEO: Banking's Personalization Revolution: Data-Driven Transformation Bunnings' Buyer Center Casas Bahia's Buyer Center Magalu's Buyer Center Carrefour's Buyer Center 3 Tips to Integrate GenerativeAI into Your Personalization Workflow — Mastercard Dynamic Yield TUI Cruises Sees 10.3% Uplift in Add to Cart from Personalization The Revenue Gains From Personalization That FIs Can’t Ignore Calling All UK Banks: Personalisation Is Crucial to Meeting the New Consumer Duty Mandate What Marketers Miss in the GenAI Discussion vidaXL's Buyer Center The 2 Breakthrough Technologies Driving Smarter Product Recommendations Fashion Retailers: Your Product Feed Needs Spring Cleaning, Too — Mastercard Dynamic Yield Tommy Hilfiger's Buyer Center G-Star Raw's Buyer Center Hunkemöller's Buyer Center Here's Why Your Customers Are Tuning You Out Intersport's Buyer Center How AI Is Ushering in the Future of Interactive Commerce Mastering Channel Prioritization: How to Optimize Re-Engagement with a Winning Strategy Clark's Buyer Center Optimized messaging for purchase completion Affinity-powered triggered messages - personalization use cases Anticipate customer's next best item - personalization use cases Charlotte Tilbury's Buyer Center Rituals' Buyer Center The Dynamic Duo of A/B Testing and Personalization Müller's Buyer Center Next's Buyer Center La Redoute's Buyer Center Why Gen Z Craves Personalized Restaurant Experiences The human advantage in the age of AI and personalization Sky Personalizes Subscription Management for Millions On Leverages Personalization to Build Community Build-A-Bear Workshop's Buyer Center Oak Furnitureland's Buyer Center Coach's Buyer Center The Perfect Match: Marry Your CMS and Personalization Systems for Customer Love 4 Signs You Need to Move Beyond Your ESP's Email Personalization Functionality Sainsbury's, meet Dynamic Yield Charles Tyrwhitt's Buyer Center Burberry's Buyer Center Personalization in QSR: The Possibilities You Didn’t Know Existed The State of Personalization Maturity in Grocery/CPG Chanel's Buyer Center Swarovski's Buyer Center Building the Right It: How “Pretotyping” Guides Product Decisions with Concrete Data The Power of a Primary Audience Strategy for Financial Services Similarity Badge — Mastercard Dynamic Yield How Deep Learning is Adding Predictive Personalization Prowess to User Affinity Profiling
Go beyond Google Optimize. Deliver hyper-personalization.
2023-01-24 · via Mastercard Dynamic Yield

Introducing:

Leave Google Optimize behind for advanced testing with hyper-personalization

Switch to Dynamic Yield before Google ends support for Optimize. To make the transition seamless, we’re offering a free personalization assessment and an exclusive discount for former Optimize customers.

Loved by 400+ global brands across industries

Quick Service Restaurants

Enhancing the customer experience with personalization leads to incremental growth in average check size

Financial Services

Running personalization and UX experiments leads to a 7% lift in credit card applications through personalization

Telecommunications

Extending personalization from the website to the call center experience leads to a 118% improvement in average revenue per user

Groceries

Tailoring recommendations for different buyer journey stages leads to an 8x conversion rate uplift and a 20% boost in add-to-baskets

Retail

Serving personalized recommendations, powered by deep learning algorithms leads to 88% increase in average revenue per user

Why migrate to Dynamic Yield from Google Optimize?

Traditional personalization solutions can feel like a rigid box limiting your best ideas. Dynamic Yield’s Experience OS allows you to activate every aspect of personalization, across all teams and stakeholders, from one place – increasing your ability to take experiences from concept to execution quickly and efficiently.

Dynamic Yield lets you:

  • Deliver a wide array of personalized and optimized experiences, including product recommendations, personalized content, and customized messages.
  • Pull data from a variety of sources, including offline purchases, off-site devices (kiosks, call centers), and CRMs.
  • Deploy behavioral messages, social proof notifications, overlays, and triggered emails.
  • Test and optimize entire sets of experiences against one another.
  • Discover hidden personalization opportunities using predictive AI.

We're rewriting the experimentation and personalization game

Fully agnostic

Dynamic Yield seamlessly integrates with best-in-class tools, including Google Analytics and Google Ads, to deliver personalized, optimized, and synchronized experiences.

Unbounded

Unlike with Google Optimize, our experience optimization solution supports any channel, including email, web, mobile, and in-store kiosks - all within the same system and workflow.

Business customizable

With Dynamic Yield, you can leverage out-of-the-box templates that are fully customizable, control every element of the optimization engine, and define custom KPIs to optimize for.

Client- and server-side testing

Dynamic Yield puts client-side and server-side together, giving you all the capabilities, control, and flexibility you need to optimize every part of your site.

Comparative algorithmic testing

Test and optimize any recommendation element – including the layout, design, recommendation strategy, location, widgets header, and more.

Automatic traffic allocation

Use Dynamic Yield’s multi-armed bandit algorithms to automatically allocate more traffic to the best performing variation at a given point in time.

Flexible attribution

Understand the influence of personalization and optimization campaigns with both session- and user-level attribution scoping.

Flexible KPI selection

Select the right KPI for each personalization and experimentation campaign to ensure you’re optimizing towards the right objectives.

Full-breadth of integrations

Integrate with the marketing platforms you already use, from heatmap tools to DMPs, web analytics, tag managers, and more.

Leading our industry so you can lead yours

We’re Gartner Leaders five years running – positioned highest and furthest compared to all other vendors in the Personalization Engines category. We’re also regularly rated by our customers as the top personalization software by G2 and TrustRadius.

Evolve to a better optimization platform

Realize the full power of tomorrow’s hyper-personalization, today

Web Personalization Showcase contextually relevant web content, products, messages, and offers based on real-time signals from visitors. Learn more → Email Personalization Elevate your email marketing campaigns with predictive emails that adapt to each customer in real time. Learn more → App Personalization Personalize and optimize the mobile app experiences for iOS and Android. Power app experiences that drive action and improve retention. Learn more → API Campaigns Run experiments, recommendations, and content personalization campaigns through server-side APIs, rendered on any digital touchpoint. Learn more → Triggered Emails Automatically trigger personalized email messages to reach and engage with your customers at the most critical moments. Learn more → Push Notifications Target app customers with reminders, content and product recommendations, tailored offers, and more to drive users back into your mobile app. Learn more → Audience Hub Power deep personalization with an agile segmentation and data management system. Learn more → AdaptML™ Use predictive and deep learning models on web, in emails, and via mobile apps. Learn more → And more… Contact our personalization experts to request a demo and learn more about our applications and extensions. Talk to our experts →