Sweaty Betty’s 62% Revenue Uplift from Quiz Personalization
2023-03-15
·
via Mastercard Dynamic Yield
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Transforming the shopping experience in only 6 months with Sweaty Betty
See how this global activewear and lifestyle brand maximized key customer engagement strategies to generate an overall lift from personalization, including a +62% uplift in same-session revenue from recommendations-powered quizzes.
uplift in same-session revenue from recommendations-powered quizzes, compared to quizzes run on a prior system without recommendations
+20.4%
increase in Black Friday purchases from new EU customers from personalized messaging, compared to the control group with no personalized messaging
+8%
uplift in AOV in the US from recommendation widgets displayed on PDPs
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