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Mastercard Dynamic Yield

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Dynamic Yield Releases App for Shopify Plus Merchants to ...
2018-09-04 · via Mastercard Dynamic Yield

App enables implementation and launch of Dynamic Yield’s complete personalization stack on any Shopify Plus website within minutes

[New York, September 4th, 2018] Dynamic Yield, the AI-powered omnichannel personalization engine, today announced the launch of its new Shopify Plus App. The app enables the seamless implementation of Dynamic Yield’s complete personalization solution, including recommendations, 1:1 messaging, and more, adapting the platform’s configuration to any Shopify Plus website regardless of its unique structure and design.

Integrating technologies from a variety of 3rd party vendors is often a cumbersome and disruptive ordeal that typically involves high development efforts which are subject to software releases and extended onboarding periods. The new Shopify Plus App is designed for the marketer to implement Dynamic Yield’s entire solution within minutes, simply using a secret key. Once enabled, Dynamic Yield’s full solution of Dynamic Content, Personalized Recommendations, cross-channel identification and messaging is ready for instant activation.

As a member of Shopify Plus’ Technology Partner Program, Dynamic Yield’s new integration reinforces both companies’ commitment to granting customers the smooth experience they seek when choosing platforms to comprise their technology stack.

“Dynamic Yield’s new application integration for Shopify Plus represents everything both of our industry-leading technologies stand for, a continuous commitment to optimizing merchant and consumer experiences,” said Jamie Sutton, Head of Technology Partnerships at Shopify Plus. “It also speaks to our shared goal of shortening the time to value for our mutual clients.”

“In today’s eCommerce environment, speed to market is paramount. Retailers must be empowered and enabled to deliver engaging, personalized, and optimized customer shopping experiences quickly with less reliance on technical resources,” said Colton Perry, VP Channels at Dynamic Yield, “and there’s no better partner that meets these requirements than Shopify Plus, one of the most popular and fastest growing commerce platforms in the market today.”

About Dynamic Yield

Dynamic Yield’s AI-powered omnichannel personalization engine helps marketers increase revenue by automatically personalizing each customer interaction across the web, mobile web, mobile apps and email. The company’s advanced customer segmentation engine uses machine learning to build actionable customer segments in real time, enabling marketers to take instant action via personalization, recommendations, automatic optimization & real-time messaging – in a single platform.

Dynamic Yield personalizes the experiences of more than 600 million users globally and counts industry leaders like IKEA, URBN Brands, and Ocado among its many customers. Based in New York, the company has more than 180 employees in six offices worldwide.