About the Webinar

Over the past few years, a focus on individualized customer experiences has become the holy grail of digital marketing. But while the idea of one-to-one is compelling, it shouldn’t imply that there is no longer a case for optimizing experiences for larger audience groups. In fact, only after establishing a deeper understanding of what each segment represents can teams deliver experiences that relate more closely with customers’ actual wants and needs.

In this webinar, Spinutech’s Senior CRO Strategist and former Yeti eCommerce Testing and Optimization Manager, Megan Hoover, along with User Conversion Founder and CEO, David Mannheim, and Dynamic Yield Customer Success Director, Ben Malki, will lead a discussion on how different ideologies around personalization can either positively or negatively impact brands crafting tailored customer experiences and pursuing a path toward customer centricity.

Tune in to learn:

• The different interpretations of personalization
• How to view the customer experience through both macro and micro lenses
• Where A/B testing and conversion rate optimization fit into personalization programs
• How AI and machine learning can be used to scale experience design
• A framework for building an effective personalization program

About the Speakers

Megan Hoover, Sr. CRO Strategist, Spinutech

Prior to joining Spinutech, Megan ran the eCommerce Testing & Optimization program at Yeti. In her early years, she worked as a Conversion Strategist at a local Austin agency, gaining exposure to a wide variety of clients across various industries.

David Mannheim, Founder and CEO, User Conversion

David Mannheim is the founder of User Conversion, a leading conversion optimization consultancy in the UK, working with clients such as BrewDog, Sports Direct, and Boots. He has 10+ years of experience in crafting strategies for conversion optimization, personalization, and experimentation.

Ben Malki, Director of Customer Success, Dynamic Yield

Ben Malki is the Director of Customer Success, Americas at Dynamic Yield. He’s been working in the digital space for nearly a decade following his MBA from the Thunderbird School of Global Management.