Sending time-based cart abandonment emails with recommendations
Who:
The second largest online grocery retailer in the world
Strategy:
To recapture cart abandoners, the retailer targets these visitors 3 hours after abandonment using trigger emails reminding them about items in their basket and inserting personalized recommendations.
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Hypothesis:
While cart abandonment is a natural occurrence, it shouldn’t be seen as a lost cause. Brands can effectively recapture potentially lost sales through the strategic use of triggered emails. Sent automatically to a visitor based on their behavior, in this case, leaving a site with items in their cart, teams can use the opportunity as a reminder of what has been left behind, include personalized recommendations, and offer promotional deals to help close the conversion loop.
Templates that can be used to achieve this: Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.
Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.
