About the Webinar

When it comes to running a personalization program, brands need to allocate time, resources, and talent, as well as make changes to existing marketing technology systems and ways of operating. But without understanding the full list of prerequisites for success, it can be hard to determine how and if a brand will be able to accomplish it all without any outside help. In this webinar, Dynamic Yield and digital marketing agency, Diff, break down all of the factors associated with developing personalization in-house and the many benefits of adding an agency to the mix.

Tune in to learn:

• Prerequisites of a personalization program
• Key functions of a personalization team
• Common roadblocks to building in-house
• The benefits of working with an agency

About the Speakers

Mike Schmutz, Head of Growth, Diff Agency

Mike Schmutz is Head of Growth at Diff and has been working with eCommerce, B2C, and B2B clients and websites for 10+ years helping to optimize and increase conversion rates. Mike has a deep background in data analysis and analytics, and brings that into CRO and Optimization programs for clients to utilize automated data systems in order to optimize performance on sites and apps.

Charles Brun, Sr. Director of Channel and Alliances, Dynamic Yield

Charles Brun leads channel efforts at Dynamic Yield in the Americas by building strategic partnerships with key technology platforms, consulting firms, agencies, and systems integrations (SIs) in order to grow Dynamic Yield’s partner ecosystem and better support our customers.