Offering free shipping promotions based on customer location and cart value
Who:
Wholesale company for stock packaging for food, industrial and retail products
Strategy:
In order to appeal and boost conversions among customers located near their shipping center, the wholesale retailer uses geo-targeting to offer free-shipping promotions to customers in Southern California, using a shipping-threshold dynamic template.
Hypothesis:
Free shipping has become a significant factor in a shopper’s decision to complete a purchase. And while it can be costly for brands to assume these delivery costs, marketers can balance promotional offers with shipping thresholds. By using a calculator to showcase the current cart value, visitors in the area are encouraged to add items to their cart in order to meet the threshold and qualify for free shipping.
Templates that can be used to achieve this: Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.
Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.
