Who:

A large Italian online casino company

Strategy:

To increase user engagement, the online casino company collected contextual and behavioral data, leveraging it to serve the most relevant landing page experiences possible for every site visitor. The landing page consisted of a top promotional banner and recommendations that changed based on the type of the site visitor. For example, new users were shown instructions on how to play as well as a promotional offer, VIP users, on the other hand, saw a personalized banner and recommendations based on their affinity.

Hypothesis:

Many variables inform which landing page to display to keep a user on-site longer. For example, returning visitors can be served a personalized landing page showing their top slot games played, deposit history, and more. By collecting data about visitors’ traffic sources, geo-locations, and other contextual cues, every site experience can be tailored according to every user’s behavior, ensuring they are always shown the most relevant experience. Not only will users find the content relatable, but it will also increase the likelihood of keeping them engaged with the site.