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These honors celebrate the achievements of leading brands in our global network that go above and beyond when it comes to tailoring experiences. These trailblazers are at the forefront of customer experiences and serve as goalposts for digital-first organizations investing in personalization.
Nomination Period: March 12th – April 11th
This honor recognizes personalization teams with well-organized programs who deliver intuitive, personalized journeys across channels for consumers.
This honor recognizes teams with a true spirit of innovation who have reshaped the consumer experience by experimenting with cutting-edge technology or use cases.
Anyone is welcome to submit! Following the open nomination period, our Customer Success team will evaluate the submissions and consider the use cases built over the past year. Based on innovation and level of expertise demonstrated, a shortlist will be selected and thoroughly reviewed by a cross-department panel.
The final awardees will be publicly announced in Q4 of 2025. This year, winners will be recognized alongside other brands in the Mastercard network, all dedicated to enhancing the customer experience in different ways. Your inclusion will signify true leadership in delivering a best-in-class customer journey.
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