Who:

A large Italian online sports betting company

Strategy:

To encourage users showing signs of abandonment to engage with content, register for an account, or place a bet, the sports betting company displayed customized offers based on live data, trends, and events in real-time, tailored to each audience.

Hypothesis:

In order for exit intent messages to truly capture users’ attention, they must display content visitors are interested in. Otherwise, they will simply ignore these messages and try to find what they are looking for elsewhere. In order to stand out, organizations must think outside the box and display interactive and captivating messages. For example, if a user is a soccer fan, show them live scores of games taking place to prevent them from leaving the site. This reminder is not only tailored to their interests but will keep them on the site longer.