Segmentation

Take personalization further with agile segmentation and data management

Bring all your data together across every digital and offline touchpoint to power revenue-generating personalization.

Revolutionize your digital customer experience. Discover Experience OS.

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Robust analytics & reports

Measure the true impact of personalization. Quantify revenue, AOV or any other key metric to understand performance per audience, channel, or device and zoom in on potential opportunities for optimization.

Out-of-the-box audiences

Every Dynamic Yield account comes preloaded with Audiences that capture the standard traffic channels and device categories, so you won’t have to start from an empty slate.

Affinity score management

Easily control and fine-tune the impact of custom events and behaviors on the calculation of Affinity profiles, directly within the site’s settings. More on Affinity Personalization.

Targeting for identified users

See how many visitors have been identified with a unique ID (e.g. email, and CUID) and use this data to understand the potential of email campaigns or personalization experiences for non-registered users.

Visitor data privacy management

Dynamic Yield is fully compliant with GDPR regulations regarding the collection, storage, retrieval, and deletion of visitor data on demand, allowing you to also use powerful APIs to communicate visitor data collection preferences to your users. More on GDPR & Data Privacy.

Dashboards for quick insights

Quickly access useful reports and metrics you care about, including personalization and experimentation performance, audience impact, recent product updates, and more.