About the Webinar

Amazon, having cemented its position as an eCommerce titan over the past decade, has also been doing numbers since the onset of COVID-19. However, despite its ability to quickly scale operations during the pandemic, the company has also faltered in two major areas: lack of affordable products and an inability to ensure timely deliveries. This creates an opportunity for retailers looking to capture online market share and close in on the giant. If properly executed, brands can start leaving lasting impressions on consumers, which will positively impact their perceptions and businesses post-crisis.

In a conversation led by Dynamic Yield’s VP of Program Strategy and Insights, Nathan Richter, tune in to hear from BVA’s VP of Strategy, Doug Hollinger, and e.l.f. Cosmetic’s VP of Digital, Ekta Chopra, during Personalization Pioneers’ inaugural virtual XP Roundtable. This important discussion covers the unique phases of the buyer’s shopping journey, the opportunities the “new normal” welcomes for eCommerce retailers, and how these brands can position themselves as viable alternatives to Amazon.

Tune in to learn:

• How COVID-19 has disrupted retail
• Why Amazon has maintained profitability during COVID-19
• How to identify eCommerce gaps and meet consumer demands during the ongoing pandemic
• What eCommerce and retail will look like in a post-COVID world
• Tips on how your brand can differentiate itself and appeal to today’s consumers

Visit personalizationpioneers.com to learn more about upcoming XP Roundtables, or email us for information on speaking or sponsorship opportunities.

About the Speakers

Nathan Richter, VP of Program Strategy & Insights, Dynamic Yield

Nathan Richter is the VP of Program Strategy & Insights for Dynamic Yield. He’s been working in the digital commerce and personalization space for over two decades. With experience leading teams and innovation at a number of brands – including URBN, QVC, and David’s Bridal – as well as managing multiple strategic consulting practices at SaaS technology companies, Nathan brings a unique and valuable perspective to the organization.

Ekta Chopra, VP of Digital, e.l.f. Cosmetics

Ekta Chopra joined e.l.f Cosmetics in January 2016 and brings over 20 years of technology experience from private equity and retail companies. In her current role, she is responsible for digital transformation, including engineering, the data ecosystem, enterprise applications, security, and consumer technologies. She is actively involved with leading the company’s digital efforts to grow its digital footprint across the globe.

Doug Hollinger, VP of Strategy, BVA

For 20 years, Doug has helped companies across industries deploy effective digital strategies, while also building industry-leading professional services firms focused on the commerce space. Prior to joining BVA in February 2020, a commerce agency that incubates and grows direct-to-consumer brands through a customer-centric approach, Doug was SVP of Consulting for LiveArea (a PFS company), a global $90M commerce consulting firm.