Who:

One of the UK’s largest travel booking portals

Strategy:

To drive bookings, the company promoted the most trending hotels and destinations among its users directly on its homepage.

Hypothesis:

The homepage acts as the main hub for travelers searching to find the right trip. However, with so many travel options available, discovering the right one can be overwhelming. To reduce some of this stress and aid in decision making, travel companies can showcase trending hotels or destinations, encouraging visitors to consider travel options others are currently looking at (a form of social proof).

Templates that can be used to achieve this:

Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.

Discover the Template Library