Video: Tips from Home: Marketing Strategies for transparent communications during COVID-19
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The Dynamic Yield team probably looks a lot like yours right now – working from home, taking Zoom meetings, and adjusting priorities in light of COVID-19. No organization has gone unaffected by this global pandemic, and we know many may be searching for unique marketing strategies that will help them navigate change, as well as stand out.
Finding creative ways to connect with consumers during this time is essential to long-term success, and crafting pleasant digital experiences will keep users both engaged and coming back. With eCommerce sites serving as the primary – if not sole – source of revenue for many retailers during this period, members of our team wanted to share some use cases that can help brands drive loyalty, optimize experiences, and maximize revenue over the coming weeks.
Partner Enablement Manager Alisha Merchant works with a number of athletic brands, and since the onset of COVID-19, she’s been teaming up with some of our Solution Partners to brainstorm creative ways to tailor experiences for consumers maintaining their fitness regiments at home. Sharing some tips on how to use social content to create eCommerce opportunities, tune in as she explains how brands can build personalized shopping experiences for fitness enthusiasts.
Customer Success Manager Amanda Silano is a firm believer in driving online traffic from social media. What she can’t wrap her head around, however, is why some brands don’t direct users to relevant landing pages from ads and organic social posts. Listen as she emphasizes the importance of leveraging social media right now – from ads to influencer marketing – and why marketers must build consistent onsite shopping experiences when doing so.
Senior Customer Success Manager Jake Tenenbaum is all about being comfortable while working from home. Aiding a number of leading clothing brands with their eCommerce strategies, he sees a merchandising opportunity for retailers with stockpiles of cozy essentials, like sweatshirts and loungewear. In his “Tip from Home,” he shares ideas for optimizing product recommendation widgets to surface high-demand products based on recent shifts in consumer shopping behavior.
Sandro Lubas, Team Lead of Customer Success, has been helping his eCommerce and retail brands over the past few weeks as they navigate uncharted waters due to COVID-19. During the past month, a recurring trend has come into view: those who have been able to adapt on the fly are the ones who have managed to keep their customers informed and updated at all times. His advice to retailers right now focuses on the importance of being as transparent as possible. Tune into his tips on how effectively communicating and building trust with today’s shoppers will not only drive brand recognition, but also brand loyalty.
Customer Success Manager Sahil Sharma supports a number of retail brands, advising them on bet practices as they face a growing number of challenges. Over the course of the ongoing pandemic, she has witnessed business disruptions, affecting deliveries, store operations, and support schedules. As a result, she knows communication is now more essential than ever. Listen to her “Tip from Home” as she explains how crafting clear and reliable messaging can alleviate some of the pressure brands are currently experiencing.
We’ll be regularly updating this playlist with more ideas and strategies to explore, so keep checking back! And if you’re hungry for even more ways to tweak your digital strategy right now, visit our Inspiration Library.
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