Who:

Global beauty brand

Strategy:

A leading beauty brand orchestrated an end-to-end gamified journey driving customers from one loyalty tier to the next through additional spending. To this end, the brand employed Dynamic Content, Messaging, Recommendations and CRM Audience Management across the web and mobile app.

Hypothesis:

Gamification has proven to drive higher rates of engagement than traditional experiences – an exciting opportunity for brands to nurture relationships with customers in a more immersive way. For example, gamifying a loyalty program can drive members from one tier to the next through personalized recommendations, targeted content for each customer, and tailored rewards, resulting in the purchase of more products and rewards earned.

Templates that can be used to achieve this:

Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.

Discover the Template Library