About the Webinar

Amazon, having cemented its position as an eCommerce titan over the past decade, has also been doing numbers since the onset of COVID-19. Known for its customer-obsessed business model, the company’s focus on Customer Lifetime Value (CLV) has not only helped them effectively meet consumer demand in EMEA, but also prosper during this period of crisis despite facing unprecedented challenges.

In a conversation led by Dynamic Yield’s Customer Success Director – EMEA, Marcel Rduch, tune in to hear from DEPT’S Managing Director, Marcel Preusche, asgoodasnew’s Lead of CX, Philipp Schröder, and Konversionskraft’s CEO, André Morys during Personalization Pioneers’ inaugural XP Roundtable for the EMEA region.

Tune in to learn:

• How COVID-19 has disrupted retail
• What eCommerce and retail will look like in a post-COVID world
• Why Amazon has maintained profitability during COVID-19
• How Amazon’s customer-centric approach has helped them thrive in times of crisis

Interested in learning more Personalization Pioneers and future XP Roundtables? Please visit personalizationpioneers.com or drop us a line at events@personalizationpioneers.com.

About the Speakers

Marcel Rduch, Director of Customer Success for EMEA, Dynamic Yield

Marcel is a Director of Customer Success for EMEA in Dynamic Yield. Prior to joining DY, Marcel had been a Team Leader & Strategic Consultant in A/B and Multivariate Testing for around 5 years, which paved the way for his data-driven approach to personalization today.

André Morys, Founder & CEO at konversionsKRAFT / Managing Partner GO Group Digital

André Morys is the founder and CEO of konversionsKRAFT, Germany’s leading agency for conversion optimization and strategic consulting on digital growth. In addition, he is the initiator and founder of GO Group Digital, a worldwide network of experts in digital transformation & conversion optimization. His publications include “Die digitale Wachstumsstrategie” (2018) and “Conversion Optimierung” (2011).

Philipp Schröder, Growth Hacker / Full Stack Dev

Philipp is Lead Customer Experience for asgoodasnew, a Berlin-based re-Commerce retailer for consumer electronics, as well as a freelance Growth Hacker. He has been working as a full-stack developer and digital marketer for almost 15 years. He is mostly dealing with establishing lean processes, data, automation and omnichannel personalization.

Marc Preusche, Managing Director at DEPT.

Marc is managing director of DEPT Data & Intelligence, a part of DEPT, a digital agency of over 1500 experienced thinkers and makers that merges creativity, technology, and data. Before DEPT, he founded LeROI, a consulting agency focused on data and its usage (acquired by DEPT in 2019).