About the Webinar

Delivering long-term, sustainable results from your personalization program comes with a significant amount of planning. From strategy to proper campaign design, all the way through analysis and optimization – there’s a lot to consider. In this webinar, the personalization experts at Dynamic Yield walk through everything you need to know.

Tune in to learn:

• Taking a holistic approach to A/B testing
• Setting up campaigns for optimal output
• When to use automatic allocation vs. manual
• Benefits of the Bayesian A/B testing model
• Thinking strategically about experience design
• Measuring impact and how to structure reporting

About the Speakers

Idan Gurel, Director of Customer Success Strategy, Dynamic Yield

Idan assists in building eCommerce personalization programs for enterprise clients through data. He combines his analytical and thought leadership skills to drive improvements in areas such as sales incentives, customer segmentation, campaign prioritization, engagement strategy, and more, acting as a trusted advisor by leaders across the organization.

Siva Gabbi, Director of Program Strategy and Insights, Dynamic Yield

At Dynamic Yield, Siva uses his background in banking, machine learning, and consulting to deliver the most value for both customers and prospects. He is passionate about technology and how it is adopted and uses his knowledge to come up with innovative ideas for solving the biggest problems.