Strategy:

To keep customers engaged, this bank optimizes card activation reminders by A/B testing different content, strategies, and channels so customers receive the right message on the right channel at the right time.

Hypothesis:

Customers are constantly receiving messages from companies across all channels, making it difficult to capture customer attention online. It’s important that marketers find a strategy that helps them stand out from the noise in customer inboxes. A/B testing different content and channels ensures that customers receive messages where they’re most likely to engage, helping to increase open rates, ROI, and engagement.