About the Talk:

Limited by legacy internal systems and a monolithic eCommerce platform, Canadian luxury menswear retailer Harry Rosen was struggling to match its online shopping experience with the personalized touch it delivered in-store for nearly 70 years. When COVID restrictions forced shoppers online, the team had to move fast because their existing platform couldn’t handle the sudden spike in demand. The team took an innovative leap and decided to go headless, taking full control of the customer journey and leveraging Dynamic Yield to bring a new digital experience to market in only five months. With a renewed focus on digital selling, Harry Rosen grew their online business more than three times in 2020 and has continued to grow at over 20% annually since.

In this keynote Tovi Heilbronn, Director of Digital Product and Experience, will discuss what digital transformation looks like in practice, the benefits of going headless, and the biggest wins and lessons learned from the journey.

Tune in to learn:

• What a headless architecture looks like in practice for a large retail company
• How the Harry Rosen team made the switch and set themselves up for success
• Examples of personalized, luxury digital shopping experiences
• Future goals for omnichannel journeys that are possible through headless architecture

Meet our speakers:

Tovi Heilbronn, Director of Digital Product and Experience, Harry Rosen

Tovi Heilbronn has 15 years of experience as a technical product management leader, with a focus on enterprise digital transformation in the retail industry. He led Harry Rosen’s transition from a monolithic structure to fully headless architecture during the height of the COVID-19 pandemic. He was a keynote speaker at Dynamic Yield’s Personalization Pioneers Summit in New York City and has also shared his expertise at eTail East, Modern Commerce Day, and more.