Designing personalized filters based on user affinity to ease the navigation experience
Who:
A large apparel retailer
Strategy:
To guide users through decision making, the retailer uses a user-affinity strategy to surface the most relevant and personalized filters for each site visitor.
Hypothesis:
When shoppers don’t know what they want quite yet, they turn to a brand’s navigation to begin their journey. However, this can quickly result in frustration, as the process of clicking through category pages and layering in filters can be time-consuming. Instead of forcing the user to start this work from scratch, brands can personalize the navigation experience, surfacing filters according to each user’s unique affinities. Doing so will both decrease the time it takes for the shopper to find products of interest and increase the time to purchase.
Templates that can be used to achieve this: Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.
Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.
