Who:

Large underwear and apparel brand

Strategy:

In order to better understand why and what attracts visitors to their site, the underwear retailer shows first-time purchasers the survey on the checkout confirmation page, after a few seconds of visiting it, and upon mouse exit behavior. Once it’s filled, answers are used to further research, segment and personalize the experience for future visits and lookalike customers.

Hypothesis:

In order to deeply personalize the customer journey and build stronger relationships with customers, brands need information about them that they might not always have. A simple yet effective method for capturing this data is by serving an overlay or notification survey, whereby shoppers can explicity answer questions about their experience. The responses gathered can then be used to further personalize and optimize the site for other visitors.