Submit a Personalization RFP

Enterprise personalization isn’t a feature set — it’s an operating system.

If your personalization strategy touches data, AI, security, and customer experience — you’re in the right place. 

Enterprise personalization requires more than testing tools and targeting rules. It demands real‑time decisioning, governance, and execution across digital and physical channels. 

We partner with global enterprises to evaluate and deploy personalization platforms that power: 

• Advanced data and identity management 

• AI‑driven recommendations and intelligent agents 

• Experimentation and optimization at scale 

• Seamless execution across web, app, in‑store, drive‑thru, and kiosk 

• Enterprise‑grade security, compliance, and support 

We welcome a request for proposal (RFP) or a request for information (RFI) related to personalization, recommendations, A/B testing, and optimization.

Submit your RFP or RFI using the form on this page, or email your documentation to DY.sales@mastercard.com.

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Trusted by hundreds of global brands across retail, QSR, financial services, travel, and digital commerce, including: 

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