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Mastercard Dynamic Yield

Email, SMS and push done right: A marketing leader’s guide to channel selection How Valamar engages travelers earlier with real-time booking context Gartner Recognizes Mastercard Dynamic Yield as an 8‑Time Leader in Personalization Engines— Mastercard Dynamic Yield 2026 Personalization Maturity: Disruption Is Redefining E-Commerce Success Modern customer journey orchestration: Latest capabilities, best practices and omnichannel strategies — Mastercard Dynamic Yield Saks Fifth Avenue Elevated Luxury With AI Personalization 2025 Personalization Maturity Report for E-commerce - ES — Mastercard Dynamic Yield 2025 Personalization Maturity Report for E-commerce - PT — Mastercard Dynamic Yield How to Drive More Subscribers to Your Mailing List: Proven Strategies for MarketersMastercard Dynamic Yield Reconnect by Mastercard Dynamic Yield: Smarter Customer Journey Orchestration Send-Time Optimization — Mastercard Dynamic Yield Channel Prioritization — Mastercard Dynamic Yield Real-Time Adaptation and Dynamic Optimization — Mastercard Dynamic Yield Post-click Experiences — Mastercard Dynamic Yield Search Ranking Optimization — Mastercard Dynamic Yield Visual Search — Mastercard Dynamic Yield Semantic Search — Mastercard Dynamic Yield How Bergzeit Increased Conversions 3x with Conversational AI Email Deliverability Best Practices: Reach the Inbox. Deliver the Experience. The enterprise guide to IP warming: Boost deliverability, ensure compliance, and power seamless journeys Visual Search Meets Multimodal AI: A New Era of Product Discovery Where human ingenuity fits in the AI-driven marketing era Infographic: The state of personalization maturity in e-commerce - 2025 AI and Personalization Are Revolutionizing E-commerce Search Transform product discovery with Experience Search: AI that understands your shoppers AI Fuels New Demands for Personalization — Is E-Commerce Maturing Fast Enough? From Fragmentation to Connection: Mastering User Identification for Personalization — Mastercard Dynamic Yield 2026 Personalization Maturity Report for E-commerce - PDF — Mastercard Dynamic Yield Add To Cart Recommendation Modal — Mastercard Dynamic Yield Shoppable Video Notification — Mastercard Dynamic Yield
Make it Happen
Dynamic Yiel · 2024-02-19 · via Mastercard Dynamic Yield

Turn ideas into results with personalization that moves the needle.

Doing more with less? Marketers have higher targets than ever, with smaller budgets to match.

If you’re going to prioritize one project in 2025, why not make it the one that delights your customers, increases your conversions and meaningfully impacts your revenue? See for yourself.

Get in touch to realize your customer experience vision.

You acknowledge and agree that your personal data will be processed by Dynamic Yield as described in the Privacy Notice. By clicking the button, you confirm that you have read and agree to the Terms of Use.

The most innovative brands in the world make it happen

Personalization that generates exponential revenue growth

We bring you a new way to personalize experiences. We call it Experience OS. You will call it amazing.

Traditional personalization solutions can feel restrictive, like a box. Experience OS frees you to activate hyper-personalization fully, empowering all teams and stakeholders with one solution. Speed up from idea to execution seamlessly.

Stand out with content and product recommendations that offer unrivaled accuracy and precision at every step.

Key Features:

  • Access dozens of powerful strategies, from deep learning to predictive targeting
  • Test and optimize any recommendation element, algorithms, layouts, or copy
  • Save time with innovative built-in recommendation templates, including interactive experiences, live commerce, and more
  • Customize algorithms to serve unique business needs

Learn more about Recommendation →

Deliver relevant experiences that adapt in real-time to target customers with what they want — before they even know it.

Key Features:

  • Access a robust capability set of real-time, behavioral, contextual, and event-based targeting options
  • Auto-match content variations to customer’s AI-enhanced affinity profiles
  • Target customers based on consumer spend insights in their geographies, powered by Mastercard’s proprietary models
  • Use AI insights to identify deeper personalization opportunities by matching every variation to its most relevant audience

Learn more about Targeting →

Bring all of your data together across every digital and offline touchpoint to power revenue-generating personalization.

Key Features:

  • Capture person-level data no matter the source
  • Understand and empathize in real-time with behavioral insights and AI-enhanced affinity profiling
  • Identify & personalize for anonymous users, even from the first pageview
  • Share segments between properties, channels, and 3rd party platforms to deliver consistent multi-channel experiences

Learn more about Segmentation →

Optimize every element of your digital experience, and algorithmically match the right content variations to each customer’s unique affinity.

Key Features:

  • Improve performance with agile statistical engines, such as Bayesian and multi-armed bandit
  • Unlock revenue optimization opportunities with Predictive Targeting
  • Funnel experimentation learnings directly into personalization campaigns to drive continuous uplift
  • Run advanced experiments with minimal development lift, including on the server side

Learn more about Optimization →

Engage your customers with hyper-personalized emails and win back abandoners with timely triggered messages and push notifications.

Key Features:

  • Trigger personalized messages according to any real-time customer behavior
  • Trigger, test, and personalize email, SMS, web, app push, and more, from a single flow
  • Automatically prioritize the right channel with pre-built re-engagement strategies
  • Re-engage customers with dozens of recommendation strategies, including deep learning and affinity, across channels

Learn more about Journey Orchestration →

Mind-blowing results, whatever your industry

13.5%

increase in subscriptions with a promotional banner

Grocery

Personalisation is at the core of our eCommerce strategy and partnering with Dynamic Yield allows us to craft truly customised shopping experiences across all touch points.

Read case study →

88%

increase in revenue with deep learning recommendations

Retail

With Dynamic Yield’s AdaptML™, we no longer have to manually choose a recommendation strategy for our Homepage.

Read case study →

46x

ROI from recommendations

Athletics

Site visitors no longer have to dig around our vast product catalog; rather, they are presented with personalized products right from the start.

Read case study →

15%

increase in ARPU from recommendations

Fashion

With Dynamic Yield, we can just keep testing and testing to craft experiences that delight our customers and significantly increase revenue.

Read case study →

4.2%

increase in revenue per user with new PDP recommendations

Beauty

Dynamic Yield has been instrumental in helping us uncover different types of audiences and enabling us to truly cater to each of their specific needs.

Read case study →

89%

more purchases from recommendations

Furniture

We are now able to iterate on our customer experience and learn more about our customers to consistently deliver the best possible experiences.

Read case study →

39%

decrease in same-month cancellations after optimizing LPs

Media

Dynamic Yield allows our team to take risks and launch personalization and experience optimization campaigns quickly and effectively.

Read case study →

8%

uplift in AOV from recommendation widgets on PDPs

Athletics

Collaborating with Dynamic Yield has meant we can build amazing experiences with huge agility and speed across digital channels.

Read case study →

16%

uplift in D2C revenue generated by Dynamic Yield campaigns

Electronics

We’re able to run personalized, localized experiences across 63 domains and multiple brands, all without adding resources.

Read case study →

14%

uplift in click rate on recommendation widgets

Retail

Investing in true email personalization that enhances our ESP capabilities was one of our best decisions.

Read case study →

348x

ROI from personalization

Athletics

Dynamic Yield is seamlessly integrated at nearly every stage of the user experience for our web and app. 348x ROI speaks for itself.

Read case study →

You bring the ideas, we’ll bring the tech

Getting started is always the hardest part. Don’t worry, we’ve got you.

Our Customer Success team will not only help you identify your best personalization and optimization opportunities, but they’ll help you deliver, analyze results and prove the ROI of your strategy. You’re in safe hands.

Strategic consulting and opportunity discovery through a detailed business analysis that we turn into actionable program playbooks.

Technical assistance and front-end development for building and modifying campaign templates, custom coding, QAing use cases prior to campaign deployment.

RFM modeling and custom predictive analytics that will allow for the targeting and delivery of highly accurate personalization campaigns.

On-site training for business and technical teams for campaign management, technical development of use case templates, integrations, feed ingestion, and more.

Recognized as a Leader in personalization. Built for how commerce happens next.

Gartner

Eight consecutive times of recognition as a Leader in the Gartner® Magic Quadrant™ for Personalization Engines reflect sustained execution as personalization evolves toward more autonomous, agentic experiences.

Read the Gartner® report

Forrester

Forrester has recognized Dynamic Yield by Mastercard as a “Leader” among 11 top vendors in the market in its evaluation of Experience Optimization Solutions.

Read the Forrester report

Loved, universally.

We’re G2 leaders in Personalization Engines, A/B Testing and eCommerce Personalization. And our customers love us, officially.

Are you ready to make it happen?

Delight your customers with the most powerful personalization software with the best support.