Serving personalized account-based Exit Intent popups
Who:
Wholesale company for stock packaging for food, industrial and retail products
Strategy:
In order to decrease site abandonment, the wholesale retailer identifies users based on the type of customer account they’re associated with, and targets them with relevant popups upon exit intent.
Hypothesis:
With cart abandonment exceeding 70%, preventative measures are key to eliminating potential revenue loss. And through cursor-based and contextual data, brands can identify which users show signs of abandonment and then serve these users personalized content. Strategically timed promotions can gives marketers a final opportunity to recover a user via targeted popups before they leave the tab or site.
Templates that can be used to achieve this: Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.
Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.
