Strategy:

In order to capitalize on post-purchase momentum, this grocer added affinity recommendations to Order Confirmation and Shipping emails and SMS notifications to surface items the customer is likely to be interested based on their previous purchase.

Hypothesis:

Deliver affinity-powered triggered messages to build on the momentum with customers after they complete a purchase. Grocers can stay top of mind by including personalized recommendations in Order Confirmation and Shipping emails to promote new product discovery, ultimately increasing loyalty and customer lifetime value.