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SEO Poisoning Targets Ivanti VPN: Credential Theft Alert
Darshit Ashara, Pratik Kadam, Michael Wylie · 2025-10-04 · via Security Research | Blog

Attack Chain Analysis

Our threat hunting team reconstructed the chain of events that leads to the download and execution of the trojanized VPN client:


Phase 1: SEO Poisoning

The attack begins when a user searches for keywords such as “Ivanti Pulse Secure Download” on a search engine. The threat actors in this campaign are heavily targeting the Bing search engine to poison the results, ensuring their malicious sites are top search results. The user is presented with results pointing to look-alike domains such as ivanti-pulsesecure[.]com (registered on 2025-09-19or ivanti-secure-access[.]org (registered on 2025-09-14).

Figure 1. Example of Bing search results with a poisoned website

Figure 1. Example of Bing search results with a poisoned website


Phase 2: Malicious Landing Page

Upon clicking the link impersonating Ivanti, the user is directed to a threat actor-controlled website designed to impersonate the official Ivanti Pulse Secure download page. The site is a convincing replica, offering what appears to be a legitimate VPN client for download.

Figure 2. The threat actor's fake Ivanti Pulse Secure download website

Figure 2. The threat actor's fake Ivanti Pulse Secure download website

Fake Website if visited directly without Bing redirection

Figure 3.  Fake Website if visited directly without Bing redirection

Figure 3. The legitimate Ivanti website

Figure 4. The legitimate Ivanti website. 

Phase 3: Trojanized Installer Download

When the user clicks the download button, the website initiates an HTTP request in the background to shopping5[.]shop/?file=ivantiThis URL, in turn, facilitates the download of a trojanized MSI installer from netml[.]shop/get?q=ivanti.

  • Filename: Ivanti-VPN[.]msi
  • MD5: 6e258deec1e176516d180d758044c019 (VirusTotal)

Notably, the downloaded MSI file is signed, a technique used to evade security detections and create a false sense of security for the end user.

Figure 4. At the time of analysis, VirusTotal indicates only 2 of 58 vendors mark the hash 6e258deec1e176516d180d758044c019 as malicious.

Figure 4. At the time of analysis, VirusTotal indicates only 2 of 58 vendors mark the hash 6e258deec1e176516d180d758044c019 as malicious. 


Why we find this interesting

This attack stands out because it uses sophisticated SEO poisoning and lookalike domains to trick users into downloading a signed, trojanized installer that is largely undetected by security tools. The campaign demonstrates how attackers exploit trust in search engines and legitimate-looking files to bypass defenses and maximize victim impact.

What makes this campaign even more unique and evasive is its use of referrer-based conditional content delivery where the phishing website dynamically adjusts the content based on how it is accessed. If visited directly, the domain presents benign content without any download button, making it appear harmless to most analysts and security tools. However, when accessed via a Bing search (if Bing is present in the refer-URL), the original phishing content is displayed, including the malicious download link. This evasion strategy exploits the HTTP Referrer header and the trust in search engine referrals, tricking security vendors and analysts into misclassifying the domain as benign.