Leaseweb, a sovereign hybrid cloud services and Infrastructure as a Service (IaaS) provider, announced the appointment of Jeroen Verkroost as its new Chief Marketing Officer.

With more than 20 years of experience leading digital growth, product innovation, and transformation across technology, media, and telecoms businesses, he will lead Leaseweb’s global marketing organization and play a central role in the next phase of the company’s growth.

In his new role, Verkroost will focus on strengthening Leaseweb’s global brand and market positioning. He will work closely with teams across the business to better understand customer needs and ensure marketing remains a key driver of growth as organizations embrace the opportunities presented by AI, digital infrastructure, and the sovereign hybrid cloud.

Verkroost joins Leaseweb from Holland Casino, where, as Director of Digital Transformation, he held executive board responsibility for the company’s digital growth strategy, technology, and online casino business. In this role, he led a €100M+ online business, delivering 16% revenue growth within 18 months while introducing AI-driven innovation across the organization. Prior to that, he held senior digital leadership roles at Microsoft, DPG Media, and Omnicom over a 20-year period.

“Jeroen brings a rare combination of deep technology understanding and commercial marketing leadership, which is exactly what Leaseweb requires at this stage of its growth,” said Lex Boost, co-CEO, Leaseweb. “His track record of helping technology-driven businesses to build strong brands is extremely impressive, and we are delighted to welcome him to the team.”

“Marketing today is about helping customers understand how technology can create a competitive advantage for them,” said Verkroost. “Leaseweb is a natively sovereign company that has built an exceptional global platform and reputation. I look forward to helping accelerate growth by strengthening our brand, streamlining and deepening customer engagement, and showcasing the role Leaseweb plays in powering the next gen of AI, cloud, and digital businesses.”