As governments and enterprises increasingly prioritize AI and data sovereignty, the role of local advocacy groups such as the OCC becomes more important than ever. These forums create a bridge between policymakers and technology providers, helping to define frameworks that encourage innovation while maintaining fairness and resilience in the digital economy.

Zadara’s participation in the OCC reflects its broader mission to provide flexible, consumption-based competitive cloud infrastructure that supports sovereign requirements and modern workloads, especially AI. By aligning with industry peers and policymakers, Zadara aims to contribute to a more balanced cloud landscape, one that reduces barriers to entry, avoids vendor lock-in, and empowers organizations to scale efficiently.

“Industry collaboration and advocacy play a critical role in shaping the future of cloud,” said Alasdair Hill, director, sales, UK and North Europe, Zadara. “Organizations like the Open Cloud Coalition help ensure that innovation is not constrained by restrictive models, and that customers have access to open, competitive infrastructure options that meet evolving regulatory and technological demands.”

Zadara’s decision to join the Open Cloud Coalition strengthens the collective voice calling for a more open, competitive and resilient cloud market. As cloud infrastructure becomes increasingly central to AI adoption, productivity and economic growth, it is vital that customers have genuine choice and access to flexible, interoperable solutions.

“We welcome Zadara’s support as we continue working with policymakers and industry to promote fair competition and innovation across the UK cloud ecosystem,” said Nicky Stewart, senior advisor, Open Cloud Coalition.