Hot off last year's viral "Wirkin," we've spotted another Hermès look-alike, seemingly inspired by the designer brand's Kelly bag

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Another year, another It bag that savvy fashion fans are finding on Amazon.

Hot off last year’s viral Amazon “Birkin” bag, the online retailer has dropped another Hermès dupe, this time seemingly inspired by the designer brand’s Kelly bag.

First launched in the 1930s, and named after Princess Grace Kelly, the Hermès Kelly is now one of the French fashion house’s most iconic bags, known for its trapezoidal shape, fold-down flap, and distinctive mini padlock clasp. Kim Kardashian and Victoria Beckham are said to have an entire collection of Kelly handbags, while Kellys have also been seen on stars like Lady Gaga and Timothée Chalamet (who rocked his Mini Kelly like a crossbody).

Want to snag one for yourself? A resale Kelly bag can go for upwards of $30,000 and more online, and new bags are almost impossible to get without an existing relationship with an Hermès store appointment or sales advisor (a.k.a. an “SA”).

But if you don’t need the real thing, Amazon has a decent dupe that gets you the look of a Kelly bag for a mere fraction of the cost. And if recent online activity is to be believed, it isn’t just about saving money — buying a designer dupe can also be a way to stick it to President Trump’s tariffs.

The bag measures 9.8 x 6.2 inches in size, which lands it somewhere between an Hermès Kelly 25 and an Hermès Mini Kelly II (or Kelly 20).

The Amazon Hermès Kelly alternative comes with a removable crossbody strap and an adjustable shoulder strap. Unlike the Hermès bag, it does not come with a top handle. Still, other hallmarks of a high-end dupe abound, like the reinforced stitching at the corners and the metal hardware. We’re partial to the “coffee” colorway seen above, but Amazon also has this crossbody bag available in black PU suede, black vegan leather, brown, and gray.

Reviewers rave about the style of the bag, with one shopper gushing, “It reminded me of a little mini knock off luxury bag, so it definitely had your girl feeling like she was rich.” Sounds good to us.

This bag has consistent reviews across the board, with one verified shopper adding, “The quality surprised me the most. For a $30 item, the PU material was uniform in finish and coloring. The hardware is also a very subtle gold and well finished.”

These Amazon alternatives are a great way to get the look without having to splurge on the real thing. They’re also ideal if you want to see if the bag style works with your wardrobe before committing to a pricey pickup. We’ve also purchased these bags as gifts, as they look super presentable and surprisingly sophisticated in real life. Just be warned: These “dupes” tend to not stay on the site for long, so we recommend adding the bags to cart while they’re still available and in stock.

Of course, the Amazon Kelly lookalikes follow the viral Walmart Birkin-style tote (a.k.a. the “Wirkin“), which set the social media ablaze last year, with both celebrities and fashion collectors chiming in on the thrifty trend.