Amazon Prime Day is delivering steep discounts for channel add-ons, including Paramount+, Apple TV, and Starz
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Amazon’s annual Prime Day sale might be best known for discounts on tech, home goods, and wardrobe essentials, but there’s another side to the sale event that some shoppers might not know about: streaming deals.
Unlike most streaming services, Prime Video allows its subscribers to add other streaming services to their account as “channels.” It’s a great way to get all of your streaming services in one place — in the Prime Video app — and keep track of subscriptions under one login and bill. Every year for Prime Day, Amazon slashes prices on these streaming channel add-ons. That means you can add new streaming services to your Prime Video account for much less than usual.
Ahead of Prime Day 2026, from July 23 to 26, Amazon has already begun offering some steep discounts on popular streaming services, including Apple TV, Paramount+, and Starz. All of these deals get you a bargain on your first two months of the streaming service, and the discounts are as steep as 93% off. Most of the deals get you certain streaming services for just $0.99 a month for your first two months.
To take advantage of the Prime Day 2026 streaming deals, you’ll need a subscription to Amazon Prime or Prime Video. The larger Amazon Prime subscription includes Prime Video access and will unlock a host of other perks like fast shipping and access to all the other deals during Prime Day. The overall Prime subscription starts with a 30-day free trial and costs $139 per year or $14.99 per month after the trial. The standalone Prime Video subscription costs $8.99 per month.
Below are some of the best Prime Day streaming deals of 2026 that are already live.
One of the best Prime Day streaming deals is a whopping 93% off your first two months of Paramount+. The service normally costs $13.99 a month, but right now you can sign up through Amazon and get your first two months for just $0.99 each. Paramount+ is home to a huge lineup of live sports and events like UFC fights, NFL games, and soccer matches, plus content from CBS, Comedy Central, BET, MTV, and Paramount Pictures.
Starz is also down to just $0.99 a month for your first two months during Prime Day. The premium channel delivers hit shows like Outlander and Power Book III: Raising Kanan Returns, plus cult favorites like Party Down. Starz is normally $11.99 a month, making the current discount well worth it to check out the service.
Apple TV has quietly built a library of great content, becoming one of a few must-have services for keeping up with buzzy series. Normally $12.99 a month, Amazon is currently offering new subscribers their first two months for just $5.99 each, saving you 54%. Use it to watch hit originals like Severance, Pluribus, and Ted Lasso, plus movies like F1.
MGM+ is normally on the affordable side at $7.99 a month, but right now it’s discounted to just $0.99 a month for two months on Prime Video. The service is best known for its library of blockbuster movies, including new releases like Mission: Impossible – The Final Reckoning, Gladiator II, and The Count of Monte Cristo, as well as classics like the entire James Bond and Star Trek franchises.
AMC+ carries series like The Vampire Lestat, Dark Winds, and the entire Walking Dead franchise. It normally costs $7.99 a month, but new subscribers can add it to their Amazon Prime Video account for $0.99 a month for two months.
Another streaming service that’s discounted for Prime Day is BritBox, which delivers a large library of British shows and series like Doctor Who, Sherlock, Riot Women, and Vera. For Prime Day, Amazon has reduced the price of BritBox to $0.99 for your first two months.
You can also get two months of PBS Masterpiece for $0.99 a month instead of its normal price of $6.99 a month.
If you’re looking for Spanish shows and movies, ViX Premium is essential. It offers the largest streaming library of Spanish-language content, including Guardián de mi vida, Tan cerca de ti, nace el amor, Hermanas, and Un Amor Compartido. Get the ad-free version on Amazon for $0.99 a month for your first two months during Prime Day.
Hallmark+ lets you stream any Hallmark movie on demand, and right now you can sign up for $0.99 a month for your first two months, or you can get half off an annual subscription.
Oscar Hartzog is the Managing Editor of Commerce at Penske Media, overseeing lifestyle and product coverage at Rolling Stone, Billboard, The Hollywood Reporter, and WWD. Over the past nine years, he has covered streaming, tech, fashion, and entertainment. He graduated from the American University of Paris with a bachelor’s degree in literature and philosophy.
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