The King of New York said this is "a story about discovering that success doesn’t happen overnight"

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In case you haven’t heard, Jalen Brunson is on a hot streak.

After delivering the New York Knicks to victory in the 2026 NBA Finals, the 29-year-old has jumped into a series of ad spot opportunities, which some fans have lovingly dubbed “Jalendorsements.” And a few days ago, he also announced the upcoming rollout of his children’s book, available for pre-order on Amazon now ahead of its August 2027 release.

Jalen Plays It All is written by Brunson and illustrated by Neely Daggett, a Portland-based artist behind other basketball-related titles like Baby Ballers: Michael Jordan. The picture book clocks in at 40 pages and is sure to become a bedtime savior, prompting your future MVP to request a full reading almost every night.

Brunson’s literary debut has already clinched the Number One spot in Amazon‘s “Children’s New Experiences Books” category — impressive for a book that won’t be out until next year.

You can think of Jalen Plays It All as a bite-sized memoir, detailing Brunson’s rise to regal status in the sports world. He takes kids (and parents) on a visual and engaging journey through his own childhood, filled with swimming, football, baseball, tennis, and other athletic ventures that cultivated his discipline through setbacks and mistakes, bolstered his confidence, and fostered the Knicks point guard’s appreciation for teamwork from an early age.

In Brunson’s own words, “This children’s book is a story about discovering that success doesn’t happen overnight.”

“While basketball was always at the center of my journey, every sport I played helped build the habits, character, and work ethic that made me who I am,” the newly minted author further shared in an Instagram post on June 23.

This story lets young, impressionable minds in on a big secret: The road to the trophies, the ticker-tape parades, and the worldwide acclaim is paved with honest, hard work.

And in case you’re just as impatient as the intended audience of Brunson’s latest project (kids ages four to eight, that is), Amazon offers a myriad of other ways to tap into the continuing Knicks hype with Jalen Brunson jerseys, biographies, Funko Pop! collectibles, and even votive candles.

Shop more novelty pieces here.