The track previously premiered at Louis Vuitton’s Menswear Spring-Summer 2027 show is the first glimpse into Quavo’s upcoming album project executive produced by Williams

There’s nothing Quavo can’t have on his latest single, “Haavin.” Whether earrings the size of golf balls, self-driving cars, or a Louis Vuitton Speedy bag, the rapper gets what he wants. The single marks the first glimpse into the upcoming album executive produced by Pharrell Williams, who brings a smooth groove to the southern rap track.

“This is the definition of ‘Haavin,'” Quavo said in a social media video, showing off a stack of cash. “When stuff is just everywhere, you just having all type of shit.”

Williams, the menswear Creative Director of Louis Vuitton, premiered “Haavin” during Louis Vuitton’s Menswear Spring-Summer 2027 show earlier this week. The song opened the show, which would also include new music from Lil Baby and YoungBoy Never Broke Again.

Quavo’s next album will follow his 2023 album, Rocket Power. Since his last full-length LP, the rapper has completed a few side-quests with other artists. In 2024, he shared the country collaboration “Georgia Ways” featuring Luke Bryan and Teddy Swims. He also worked with the Kid Laroi, Lil Baby, Ty Dolla $ign, and more.

Prior to locking in with Quavo, Williams served as executive producers on Clipse’s comeback album, Let God Sort Em Out. The album received five nominations at the 2026 Grammy Awards, including Album of the Year and Best Rap Album.

Together, Williams and Quavo are hoping to take whatever people may find familiar about the Migos rapper and inject it with something new. In January, during Louis Vuitton’s Fall-Winter 2026 Men’s show, the duo premiered the yet-to-be-released collaboration “Hit-A-Lik.” “Trendsetter, I’m the topic,” Quavo raps on the track. “Big player, big boss, I’m him.”