Samsung Electronics and Sony Pictures have launched the Spidey Tracker, an interactive fan experience powered by Galaxy devices, for Spider-Man: Brand New Day. Inspired by a tool created in the film by the character Ned Leeds to track Spider-Man’s movements using Galaxy devices, the experience has been brought to life as a dedicated website. Available in 35 countries worldwide, the Spidey Tracker allows fans to track Spider-Man’s whereabouts both online and in real-world spaces, engaging with content connected to the film ahead of its theatrical release on July 31.

The experience is designed to extend the story beyond the screen and connect fans with real-world campaign moments throughout the summer. Through the Spidey Tracker website and on X @SpideyTracker , users can follow reported Spider-Man sightings, access exclusive content, discover hidden Easter eggs and participate in community-driven interactions.

Samsung’s Galaxy ecosystem plays a visible role in Spider-Man: Brand New Day. The film showcases the portability and flexibility of Galaxy Z Flip used by Spider-Man, while Galaxy Z Fold and Galaxy Watch support Leeds as he works to track the superhero’s whereabouts. Through this integration, Samsung demonstrates how its connected technologies can support communication, productivity and everyday interactions.

Throughout the summer, the campaign will continue across online and real-world locations, with Spider-Man-themed appearances expected at live events, venues, creator content and Samsung Experience Stores. The initiative brings together entertainment, storytelling and technology to create a shared fan experience while showcasing the capabilities of Galaxy devices through one of the world’s most beloved superhero franchises.

Learn more at the Samsung U.S. Newsroom