Samsung Electronics marked its 20th consecutive year as the world’s leading TV brand with an exclusive event at BAFTA in London, bringing together around 80 retailers, partners and media representatives. The event celebrated Samsung’s long-standing leadership in the TV industry while highlighting its continued focus on innovation and the future of home entertainment.

The showcase featured Samsung’s latest TV and audio lineup, including elements of the new 2026 range. It featured the large-format 115-inch Micro RGB display, OLED, the new Music Studio speakers and The Frame Pro, emphasizing Samsung’s commitment to delivering immersive and connected viewing experiences to all.

The event opened with an overview of Samsung’s evolution in television technology — from early black-and-white sets to today’s AI-powered displays that serve as central hubs for entertainment. This progression underscores Samsung’s role in shaping how users engage with content, with TVs increasingly acting as gateways to personalized and intelligent experiences within the home.

Two of U.K.’s leading faces of TV and radio treated guests to a fascinating discussion around how TVs are central to shared experiences and moments of connection.

Attendees explored the technologies in an immersive setting enhanced by projection mapping.

The event concluded with a live performance, reinforcing the theme of entertainment as a unifying experience powered by technology. By combining product innovation with experiential storytelling, Samsung demonstrated how its TV lineup continues to evolve beyond traditional viewing.

The celebration highlighted Samsung’s sustained leadership in the global TV market, its ongoing investment in next-generation display technologies, and its vision for immersive, AI-driven entertainment experiences.

Learn more at the Samsung U.K. Newsroom