Samsung Electronics is hosting Samsung AI Week 2026 from May 11 to June 7 in 58 countries.¹

Now in its seventh year, Samsung Week has become the company’s largest annual global promotion, celebrating its founding anniversary and thanking customers for their continued support with exclusive deals on a wide range of products. Beginning this year, the promotion is being held twice annually under the new name “Samsung AI Week.”

AI-Powered Experiences for Everyday Living

The theme for Samsung AI Week 2026 is ‘Your Companion to AI Living. The everyday, effortless.’ Reflecting Samsung’s vision for its AI lineup — including Galaxy AI for mobile, Samsung Vision AI for TVs and Bespoke AI for home appliances — the campaign underscores how Samsung’s AI experiences help make everyday life easier, more intuitive and more connected.

The promotion features a broad range of Samsung products, including the latest releases such as the Galaxy S26 series, Galaxy Buds4 Pro, Mini LED TV, Q-Series Soundbar and Bespoke AI Laundry Combo.²

To help users discover a more seamless AI-powered lifestyle, Samsung is also highlighting platforms that complement its devices, including Samsung Health, Samsung TV Plus and SmartThings. Through dedicated pages on Samsung.com, visitors can explore additional ways to enhance their Samsung AI experience.

Personalized Recommendations for Everyday Living

For customers who opt in to marketing, the “Recommended Picks Tailored for You” section provides product suggestions based on owned devices and user activity, helping them discover options best suited to their needs and interests.³

Samsung.com will also spotlight curated product selections built around three key lifestyle categories — Care Companion, Entertainment Companion and Home Companion. Designed around everyday scenarios, the featured products support experiences such as building personalized workout routines, enabling more immersive sports viewing and helping users create a smarter home for major life moments like moving or marriage.⁴

In addition, the “Complete Your AI Setup” section introduces recommended cross-category product combinations, allowing customers already using Samsung products to experience a more connected ecosystem. Organized by product type — such as Galaxy mobile devices, TVs and home appliances — the section highlights products commonly used together.

Enhanced Rewards Throughout Samsung AI Week

During the promotional period, customers who purchase products on Samsung.com can earn extra⁵ Samsung Rewards points redeemable across a range of platforms, including Samsung.com, Galaxy Store and Samsung Art Store.⁶ Customers can also check their remaining points on the Samsung AI Week 2026 page throughout the event.⁷

More information about Samsung AI Week 2026 is available on Samsung.com in each region. The campaign is appearing on digital billboards at major global landmarks, including Times Square in New York and Piccadilly Circus in London, from May 11 to June 7.⁸

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1. Event periods may vary by country. ↩︎
2. Eligible products and purchase benefits may vary by country. Product names are based on the U.S. naming conventions and may vary by region. ↩︎
3. Personalized recommendations are available only to customers who have consented to marketing and cookies. For users who do not consent, this section will display top-selling items on Samsung.com instead. ↩︎
4. Availability and supported features may vary by region. ↩︎
5. Event details and purchase benefits may vary by country. ↩︎
6. Availability may vary by country. ↩︎
7. Event pages and details may vary by country. ↩︎
8. The schedule for digital billboards may change depending on circumstances. ↩︎