After years of resisting OLED display technology, Samsung’s S95 Series OLED TVs have rapidly risen to become among the most consistently excellent TVs you can hope to look at. Since releasing the original S95B in 2022, every revision has honed the S95 into a high-end spectacle for TV connoisseurs.

This year’s model, the S95H, does not disappoint. It features a sleeker design and a host of welcome improvements, including a brighter screen and more futureproof connectivity, all without a major price jump. Even without succumbing to the rising tide of tech prices this year, it is still a pricey option, starting at $2,500 for a 55-inch set, but worth splurging on if you want the absolute best picture quality anytime, in any space.

Bringing Big Brightness

Samsung builds on the already tremendous image quality of its OLED series, which has historically offered sharpness and color depth on par with elite displays like LG’s G-series and Sony Bravia OLEDs, by amping up the S95H’s brightness. Between its peak luminosity that approaches 3,000 nits and Samsung’s anti-glare tech, which has impressed me for years now, you can see this TV in just about any kind of lighting. With OLED displays, especially, which have a reputation for tremendous sharpness and contrast at the expense of bright backlighting, this is a huge upgrade and makes the 2026 model worth the extra spend over last year’s S95F.

Brightness aside, though, it needs to be said: This TV looks incredible. Its bright quantum-dot OLED panel consistently treated me to stunning visuals, whether I was watching the Netherlands beat Sweden in the opening round of the World Cup, streaming 4K HDR movies from Netflix or HBO Max, or playing Forza Horizon 6 on my Xbox Series X. The on-screen action was beautifully presented with captivating colors, incredible clarity, and zero stutter.

The S95H also features an AI-powered chip that enhances processing and upscales lower-resolution footage to 4K. Of course, the visual enhancements include gaming and cinema modes, as well as other options for optimizing the TV for different types of content. More often than not, though, you’ll see it when watching streaming content in 1080p or lower: the TV upscales the content to 4K, improving sharpness and enhancing detail. Samsung has been a leader in this critical area for some time, and the S95H is predictably one of the best in the business.

Supremely Elegant Design

The outstanding picture quality of the S95H is complemented by the TV’s stunningly elegant hardware design. It features a sleek, polished metal bezel that looks bold when the TV’s off, but isn’t intrusive when you’re watching a show or a movie. In a world where most TV makers (and tech brands in general) want to minimize bezels as much as possible, it’s a gamble to use such a noticeable design, but it works here. The S95F looks like a home decor centerpiece, especially if put in a Frame-TV-style art mode between screenings.

Other Bits I Like

The Samsung S95H is also, unsurprisingly, a gaming powerhouse, ticking every box on a discerning player's list. Capable of up to a 165-Hz frame rate with variable refresh rate support, it can keep up with game consoles and even high-powered gaming PCs. For PC players specifically, it is compatible with both AMD FreeSync and Nvidia G-Sync, which is a nice, if niche, bonus. Samsung’s gaming hub also makes it easy to engage with cloud-based game streaming services like Xbox Game Pass, so all you need is a wireless Xbox controller to get started.

Speaking of which, Samsung’s Tizen TV operating system is also impressive. Its One UI interface is easy to navigate, even for less tech-savvy users. Additionally, the TV will get seven years of timely updates, much like Samsung’s Galaxy phones.

Finally, it’s a fairly minor callout, but I’m a big fan of Samsung’s SolarCell remote, which comes with its OLED TVs. It features an intuitive design, with easily discernible volume and channel buttons. And, since it's light-powered, you never need to replace its batteries. Ever.

The Only Thing I Don’t Like

I always have a bone to pick with Samsung over its TVs’ lack of Dolby Vision high-dynamic range support. While its enhanced HDR10+ is immersive, sophisticated, and available as an open-source option, Dolby Vision is more frequently referenced by movie buffs. This is a very obvious, if minor, nitpick, but I think that paying thousands of dollars for a TV should guarantee you all the bells and whistles possible, including HDR support. Samsung’s rivals offer both options.

Who Should Buy the Samsung S95H?

The Samsung S95H is an incredible TV. You get a best-of-both-worlds screen that delivers OLED sharpness and “perfect” blacks, as always, and the kind of brightness that supports dynamic viewing in all sorts of lighting and viewing conditions. It’s also a stately piece of furniture that looks good in a well-appointed living room, and that means something.

Of course, that kind of quality doesn’t come cheap. The S95H starts at $2,500 for a 55-inch set and goes up to $6,500 for an 83-inch big-screen. Given the rise in tech component prices in 2026, this is just north of the standard for a high-end OLED, but that doesn’t make it any easier to swallow. Still, this is a TV worth investing in. If you want an OLED built to last, this is what I’d buy right now.

If the price is a bridge too far, though, Samsung also makes a slightly lower-performance model, the S90H, which features a lower peak brightness and a more conventional design. It’s a little less perfect, but it’s still very impressive.