In 2026, OLED TVs still generate some of the absolute best image quality you can bring home. But they are also generally expensive, so it’s always nice when you can get a deal on one. Luckily, Amazon Prime Day is this week, so now’s the time to shop if you’re in the market for an upgrade.
For my money, I would go with the 65-inch Samsung S90H, a brand new 2026 OLED, which is 26 percent off during the sale, dropping the price to just under $2,000. That’s a $700 discount on what is already one of the best TVs of the year.
Samsung did everything right with this TV. It delivers incredible image quality and shines bright by OLED standards. But my low-key favorite feature is that the screen is basically impervious to glare from direct light. Between its strong brightness and a remarkable anti-glare coating, this TV is easy to see and the picture won’t go flat, even with tough lighting conditions. If you’re putting your new TV in a room with a lot of windows, the tech is worth every penny.
The S90H also does an incredible job upscaling low-resolution content to sharp, vibrant 4K, courtesy of a sophisticated AI-powered processor. It’s also a superb option for gamers, as it can pair with a gaming desktop or a console with equally excellent results. Its feature-rich platform and connectivity features make it capable of cloud-based gaming, too.
While I think the 65-inch model delivers the best balance of price and savings right now, the 77-inch model is also $700 off. (That’s $2,998, down from $3,700.) Some of the smaller models are also on sale, but with much lower discounts. Last year’s Samsung OLED, the S90F, is also available now at a very low price—just $1,297 for a 65-inch set. The Prime Day deal is pretty small—just 7 percent—but that’s an absolutely incredible price for an OLED from a top-flight brand.
65-inch
Now 26% Off
77-inch
Now 19% Off
83-inch
Now 9% Off
Stefan is an award-winning consumer technology editor with over a decade of experience in reviewing gadgets, particularly smartphones, tablets, smartwatches, desktop and laptop computers across multiple form factors and platforms, as well as accessories for them. He also covers televisions and audio equipment, including headphones, earbuds, wireless speakers, and soundbars. Since joining Hearst in 2015, Stefan has contributed to BestProducts, Popular Mechanics, and numerous other publications. Prior to his current role, he served as the US Editor for GSMArena.com.
Mike Epstein is a Senior Commerce Editor at Hearst Enthusiast Group, producing reviews for buying guides Popular Mechanics, Runner’s World, Bicycling, and Best Products. Prior to joining Hearst, he was a video game and technology critic for over 10 years, with bylines at IGN, Gamespot, Variety, Lifehacker, Kotaku, GamesRadar, Flavorwire and Digital Trends, among others. Now, he’s a jack of all trades, helping reviewers share everything they know about all kinds of technical gear, from snowblowers, to running shoes and bicycles, and every kind of gadget imaginable.
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