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Anti-Counterfeit Packaging Market by Technology (Mass Encoding, RFID, Hologram, Tamper Evidence, Forensic Markers), End-use Industry (Food & Beverage, Pharmaceutical, Personal Care, Apparel & Footwear, Luxury Goods), and Region - Global Forecast to 2031
USD 316.68 BN
MARKET SIZE, 2031
CAGR 6.82%
(2026-2031)
380
REPORT PAGES
375
MARKET TABLES
OVERVIEW
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
The anti-counterfeit packaging market is projected to grow from USD 227.65 billion in 2026 to USD 316.7 billion by 2031, at a CAGR of 6.82% during the forecast period. The demand for anti-counterfeit packaging is attributed to the demand from the pharmaceutical industry due to evolving pharma crimes, strict regulations for packaging, active adoption of anti-counterfeit packaging by retailers, and increasing focus of manufacturers on brand protection.
KEY TAKEAWAYS
-
By Region
North America accounted for a significant share of 33.4% of the global anti-counterfeit packaging market in 2025.
-
By Type
By technology, the RFID segment is projected to register the highest CAGR of 10.19% during the forecast period.
-
By End-use Industry
By end-use industry, the pharmaceutical segment dominated the market in 2025, accounting for a share of 38.3%.
-
Competitive Landscape - Key Players
CCL Industries Inc. (Canada), 3M (US), SATO Corporation (Japan), Zebra Technologies Corporation (US), and SICPA Holding SA (Switzerland) were identified as star players in the anti-counterfeit packaging market (global), given their strong market share and product footprint.
-
Competitive Landscape - Startups/SMEs
Scantrust SA (Switzerland) and Selinko (Belgium) have distinguished themselves among startups and SMEs by securing strong footholds in specialized niche areas, underscoring their potential as emerging market leaders.
The market for anti-counterfeit packaging is expanding due to regulatory pressures, growing counterfeit activity, and globalization. Regulations from the FDA and the European Medicines Agency are promoting serialization and traceability. The market is also driven by the growth of e-commerce, which poses greater supply chain threats, as well as the development of technologies like RFID, blockchain, and smart packaging. Growth is also driven by emerging markets in Asia Pacific. Brands are increasing their investments to combat counterfeits, improve revenue protection, maintain compliance, and increase brand trust.
TRENDS & DISRUPTIONS IMPACTING CUSTOMERS' CUSTOMERS
Critical developments in the anti-counterfeit packaging sector include rapid take-up of serialization and QR-based mass encoding, largely to comply with the FDA and European Medicines Agency regulations. Real-time tracking is becoming more popular among brands that use smart technologies such as RFID, NFC and blockchain. NeuroTags and other AI-based technologies are being used for invisible authentication. Further, there is a trend towards consumer interaction, offering smartphone-based product authentication, and a growing need for eco-friendly and tamper-proof packaging.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
MARKET DYNAMICS
Drivers
Impact
Level
-
Evolving pharmaceutical crime landscape
-
Implementation of stringent regulations
RESTRAINTS
Impact
Level
-
Growing complexity of counterfeit operations
-
Significant initial investment
OPPORTUNITIES
Impact
Level
-
Ongoing developments in technologies
-
Customized solutions across various industries
CHALLENGES
Impact
Level
-
Barriers to consumer understanding
-
High R&D investment
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
The main driver for the anti-counterfeit packaging market is the swift adoption of rigorous global standards in pharmaceuticals, food, and high-value consumer goods. Regulations like the Drug Supply Chain Security Act (DSCSA), overseen by the FDA, and the Falsified Medicines Directive (FMD), overseen by the European Medicines Agency, mandate product-level serialization, anti-tamper features, and traceability. Such regulations render anti-counterfeit packaging a mandatory compliance measure rather than a value-addition. Regulations in emerging markets are also tightening, particularly in pharmaceutical exports and high-end consumer products, increasing the market potential. Further, food safety regulators globally are also implementing more stringent traceability and labeling regulations to prevent adulteration and misbranding. This is driving companies to invest in innovative technologies like RFID, blockchain-based traceability, and digital authentication. With impending regulatory deadlines, companies are ramping up investments in safe packaging. The transition from voluntary to mandatory adoption is driving significant market growth worldwide.
One of the major factors restraining the anti-counterfeit packaging market is the growing complexity of counterfeiting. Fake products are no longer simple copies; counterfeiters now replicate products with high fidelity through advanced printing, digital copying, and infiltrating the supply chain. This complicates detection, even using technologies such as QR codes and holograms. Often, counterfeiters produce packaging with quality equivalent to the original, negating the impact of overt measures. Also, the fragmented world supply chain provides opportunities for fake products to enter the market. Organized crime is also using online platforms and global distribution networks to sell counterfeit goods. This creates a need for companies to continually add security layers, thereby increasing costs and complexity. The never-ending "technology race" between counterfeiters and brand owners makes single-layer systems unsustainable in the long term, leading to the adoption of multi-layered solutions based on serialization, RFID and forensic markers. This increasing complexity is a key limiting factor for the cost and efficiency of the market.
Ongoing innovations in technology offer a significant opportunity in the anti-counterfeit packaging market for secure, scalable, and economical packaging solutions. AI-powered authentication techniques enable invisible digital watermarks to be embedded in packaging designs, reducing the need for printed labels. Likewise, blockchain is enhancing supply chain visibility through a secure and tamper-proof record of the product journey. Improvements in RFID and NFC technologies, with lower costs and increased read reliability, are enabling their widespread adoption. Smart packaging with IoT sensors now enables real-time monitoring of product temperature, tampering and location, especially for pharmaceuticals and fresh produce. Digital watermarking technologies, such as those developed by Digimarc, also add to covert authentication without compromising design. Further, the ubiquity of smartphones globally enables direct authentication by customers, enhancing consumer engagement and confidence. As these technologies intersect, they are enabling multi-dimensional smart packaging ecosystems that provide more than authentication; they can provide analytics, traceability, and interaction with consumers, creating opportunities for growth.
The geopolitical situation and conflict in the West Asian region have negatively impacted the anti-counterfeit packaging market, primarily due to global supply chain disruptions and price instability in resource markets. Packaging materials such as films, adhesives, and inks are often sourced from petrochemicals and crude oil. Regional tensions affect the supply and price of crude oil, which in turn affects the cost and availability of packaging materials. Delays and higher costs in major transportation routes also impact global supply chain efficiency. Insecurity also creates uncertainty for manufacturers' business planning and delays deployment of smart packaging systems in impacted trade routes. Furthermore, rising inflation driven by volatile energy prices reduces end-user procurement budgets, especially in cost-sensitive sectors such as food and FMCG. Technology roll-out projects, particularly in RFID and smart packaging, can be impacted by supply chain constraints on electronic components. In summary, geopolitical instability is a macroeconomic factor that drives up costs, impairs predictability and temporarily hampers the rate of adoption in certain geographies.
ANTI-COUNTERFEIT PACKAGING MARKET: COMMERCIAL USE CASES ACROSS INDUSTRIES
| COMPANY | USE CASE DESCRIPTION | BENEFITS |
|---|---|---|
|
|
Implementation of secure QR codes with serialization on wine labels to authenticate products and detect counterfeits; integrated with a mobile app and scan analytics dashboard | Real-time product authentication, counterfeit detection alerts, improved brand protection, enhanced consumer engagement, and supply chain visibility through scan data insights |
|
|
Deployment of EPC-enabled RFID tagging for apparel to uniquely identify products, automate order fulfillment, and replace manual processes with standardized barcode and RFID systems | Over 99.5% order accuracy, 98.8% reduction in chargebacks, strong ROI within 8 months, improved productivity, scalability, and enhanced customer satisfaction |
|
|
Item-level RFID tagging across all products to enable real-time inventory tracking, improve supply chain visibility, and enhance omnichannel retail operations | Improved inventory accuracy and product availability, reduced stockouts, enhanced customer experience, faster checkout (up to 50%), and increased operational efficiency |
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET ECOSYSTEM
Anti-counterfeit packaging stakeholders include raw material manufacturers of inks, films, adhesives, RFID chips, and security pigments, which constitute the foundation of secure packaging products. Packaging manufacturers process these into serialized labels, smart tags, tamper-evident packaging, and digital authentication, incorporating technologies such as RFID and blockchain. Technology providers and distributors enable deployment across international supply chains via software and tracking technologies. Users include pharmaceuticals, food & beverage, electronic and luxury goods.
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET SEGMENTS
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
Mass encoding is the largest technology category in the anti-counterfeit packaging market due to its affordability, scalability, and regulatory compliance. It mainly consists of barcodes, QR codes, and variable data printing, which allow unit-level identification of products. This segment is supported by serialization mandates from regulatory authorities such as the U.S. Food and Drug Administration (FDA) and the European Medicines Agency (EMA), which require unit-level traceability for pharmaceuticals and, increasingly, for food and consumer packaged goods. Mass encoding does not require additional hardware and is therefore widely accessible to manufacturers in developed and emerging economies, unlike RFID or NFC. It can seamlessly integrate with existing packaging systems, reducing costs and disruptions. Additionally, the pervasive use of smartphones has improved their usefulness, enabling quick verification and information for consumers and suppliers alike. It is also compatible with cloud-based traceability platforms, facilitating real-time tracking and analytics. Mass encoding is suitable for high-speed production processes, as it can be applied to cartons, labels, flexible packaging, and bottles. All this makes mass encoding the most popular and cost-effective anti-counterfeit packaging technology in the world.
The pharmaceutical sector is the largest end-use market for anti-counterfeit packaging technologies due to the stringent regulatory environment, high value of pharmaceuticals, and the dangers posed by counterfeit medicines. There are strict government regulations in place to ensure the safety and integrity of pharmaceuticals. Major standards, including the FDA's Drug Supply Chain Security Act and the European Medicines Agency's Falsified Medicines Directive, require serialization, tamper-proof packaging, and traceability for prescription medicines. These laws drive mass adoption and implementation across the pharmaceutical supply chain. Further, pharmaceuticals are highly susceptible to counterfeiting due to their high margins and a complex global supply chain involving multiple stakeholders, including manufacturers, wholesalers, and pharmacies. The growth of e-commerce and international trade has also increased vulnerability to counterfeiting. Health risks, which can result in serious injury or death, make this a highly sensitive industry. Pharmaceutical firms are also investing significantly in digital authentication, RFID, and blockchain-based traceability to secure their brands and meet global standards. This, together with ever-increasing regulation and the shift towards biologics and specialty pharmaceuticals, keeps pharmaceuticals as the fastest-growing market for anti-counterfeit packaging.
REGION
North America to be largest region in global anti-counterfeit packaging market during forecast period
North America dominates the anti-counterfeit packaging market largely because of the presence of stringent regulations, early adoption of technologies, and the presence of global solution providers. A key factor is the strong regulatory environment, particularly in the pharmaceutical industry. The U.S. Food and Drug Administration (FDA) mandated Drug Supply Chain Security Act (DSCSA) requires full traceability and serialization of prescription drugs, driving bulk, non-voluntary demand for anti-counterfeit technologies. This stringent approach is mirrored in food, medical devices, and consumer products, driving adoption across the board. The second factor is the technological infrastructure. The region boasts pioneers such as 3M, Zebra Technologies and Avery Dennison, which innovate in RFID, smart labels, and digital authentication technologies. This fosters rapid development and deployment of new technologies such as IoT-connected packaging and blockchain traceability. Elevated consumer and brand protection concerns also play a major role. The threat of counterfeiting in industries such as pharmaceuticals, luxury goods, and electronics is well understood, driving companies to take a proactive approach to secure packaging. Moreover, its advanced retail and e-commerce ecosystem requires secure and traceable goods through sophisticated supply chains. Finally, robust enforcement and legal sanctions against counterfeiting ensure compliance. The region's high per capita consumption means companies can afford to invest in newer, potentially more expensive technologies, which makes North America the biggest market.
ANTI-COUNTERFEIT PACKAGING MARKET: COMPANY EVALUATION MATRIX
CCL Industries Inc. (Star) is a star player in the global anti-counterfeit packaging market due to its global scale, diversified security labeling portfolio, and strong presence across high-growth end-use industries such as pharmaceuticals, food & beverage, and personal care. SATO Corporation (Emerging leader) is considered an emerging strong player in the anti-counterfeit packaging market due to its strong expertise in auto-identification (AIDC), labeling hardware, and track-and-trace solutions. These strategic initiatives, combined with its global expansion and diversified portfolio, position SATO as a rising and increasingly influential player in the anti-counterfeit packaging market.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
KEY MARKET PLAYERS
- CCL Industries Inc. (Canada)
- 3M (US)
- SATO Corporation (Japan)
- Zebra Technologies Corporation (US)
- SICPA Holding SA (Switzerland)
- Intelligent Label Solutions (UK)
- SML Group (China)
- Dover Corporation (US)
- AlpVision SA (Switzerland)
- Authentix Inc. (US)
MARKET SCOPE
| REPORT METRIC | DETAILS |
|---|---|
| Market Size in 2025 (Value) | USD 213.94 Billion |
| Market Forecast in 2031 (Value) | USD 316.68 Billion |
| Growth Rate | CAGR of 6.82% from 2026–2031 |
| Years Considered | 2022–2031 |
| Base Year | 2025 |
| Forecast Period | 2026–2031 |
| Units Considered | Value (USD Billion), Volume (Billion Units) |
| Report Coverage | Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
| Segments Covered |
|
| Regions Covered | North America, Asia Pacific, Europe, South America, Middle East & Africa |
WHAT IS IN IT FOR YOU: ANTI-COUNTERFEIT PACKAGING MARKET REPORT CONTENT GUIDE
DELIVERED CUSTOMIZATIONS
We have successfully delivered the following deep-dive customizations:
| CLIENT REQUEST | CUSTOMIZATION DELIVERED | VALUE ADDS |
|---|---|---|
| Anti-counterfeit Packaging Market -Emerging Applications | Detailed analysis of anti-counterfeit packaging in emerging applications, which included digital healthcare ecosystems, agri-food traceability, and circular economy and recycling verification | Identified different emerging applications of anti-counterfeit packaging for different regions, based on technology |
| CLIENT REQUEST | CUSTOMIZATION DELIVERED | VALUE ADDS | | | | | ||
| Deeper analysis of high-growth end-use industries | Detailed demand breakdown for semiconductor, healthcare, metal fabrication, and environmental monitoring sectors | Consumption pattern analysis across industries | Purity requirement mapping for specialt | ||
| Assessment of competitive positioning in specialty gas mixtures | Benchmarking of key players based on blending capabilities, purity levels, distribution models, and technology integration | Comparative analysis of product portfolios and certification cap |
RECENT DEVELOPMENTS
- March 2026 : CCL Industries Inc. signed an agreement to acquire Sleever International Company SA, a global provider of shrink sleeve labels, application equipment, and decorating services. This will help CCL Industries Inc. enhance anti-counterfeit capabilities through advanced sleeve technologies, expanded global footprint, and improved authentication, innovation, and secure packaging solutions.
- May 2025 : SATO Corporation partnered with Loftware Inc., a global leader in enterprise labeling and artwork management solutions, to launch a cloud-connected label printing solution that integrates cloud software with SATO printers. This has helped its anti-counterfeit packaging business by enabling real-time, standardized, and secure label generation, improving traceability, compliance, and authentication.
- November 2024 : Zebra Technologies Corporation signed a one-year MOU with Singapore Manufacturing Federation to support SMEs through training, knowledge transfer, and technology adoption, focusing on improving productivity, innovation, and workforce capabilities across manufacturing and related sectors.
Table of Contents
Exclusive indicates content/data unique to MarketsandMarkets and not available with any competitors.
TITLE
PAGE NO
1
INTRODUCTION
15
2
EXECUTIVE SUMMARY
3
PREMIUM INSIGHTS
4
MARKET OVERVIEW
4.1
INTRODUCTION
4.2
MARKET DYNAMICS
4.2.1
DRIVERS
4.2.2
RESTRAINTS
4.2.3
OPPORTUNITIES
4.2.4
CHALLENGES
4.3
UNMET NEEDS AND WHITE SPACES
4.4
INTERCONNECTED MARKETS AND CROSS-SECTOR OPPORTUNITIES
4.5
STRATEGIC MOVES BY TIER-1/2/3 PLAYERS
5
INDUSTRY TRENDS
5.1
TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESS
5.2
PRICING ANALYSIS
5.2.1
AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY TECHNOLOGY
5.2.2
AVERAGE SELLING PRICE TREND, BY REGION
5.3
VALUE CHAIN ANALYSIS
5.4
ECOSYSTEM ANALYSIS
5.5
TRADE ANALYSIS
5.6
KEY CONFERENCES AND EVENTS IN 2025-2026
5.7
PORTER’S FIVE FORCES’ ANALYSIS
5.7.1
THREAT OF NEW ENTRANTS
5.7.2
THREAT OF SUBSTITUTES
5.7.3
BARGAINING POWER OF SUPPLIERS
5.7.4
BARGAINING POWER OF BUYERS
5.7.5
INTENSITY OF COMPETITION RIVALRY
5.8
MACRO-ECONOMIC OUTLOOK
5.9
INVESTMENT AND FUNDING SCENARIO
5.10
IMPACT OF 2025 US TARIFF - ANTI-COUNTERFEIT PACKAGING MARKET
5.10.1
INTRODUCTION
5.10.2
KEY TARIFF RATES
5.10.3
PRICE IMPACT ANALYSIS
5.10.4
IMPACT ON COUNTRY/REGION*
5.10.4.1
US
5.10.4.2
EUROPE
5.10.4.3
APAC
5.10.1
IMPACT ON END-USE INDUSTRIES
6
STRATEGIC DISRUPTION THROUGH TECHNOLOGY, PATENTS, DIGITAL, AND AI ADOPTIONS
6.1
KEY EMERGING TECHNOLOGIES
6.2
COMPLEMENTARY TECHNOLOGIES
6.3
ADJACENT TECHNOLOGIES
6.4
TECHNOLOGY/PRODUCT ROADMAP
6.5
PATENT ANALYSIS
6.5.1
APPROACH
6.5.2
DOCUMENT TYPE
6.5.3
JURISDICTION ANALYSIS
6.5.4
TOP APPLICANTS
6.6
FUTURE APPLICATIONS
6.7
IMPACT OF AI/GEN AI ON ANTI-COUNTERFEIT PACKAGING MARKET
6.8
SUCCESS STORIES AND REAL-WORLD APPLICATIONS
7
SUSTAINABILITY AND REGULATORY LANDSCAPE
7.1
REGIONAL REGULATIONS AND COMPLIANCE
7.1.1
REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
7.1.2
INDUSTRY STANDARDS
7.2
SUSTAINABILITY INITIATIVES
7.3
CERTIFICATIONS, LABELING, ECO-STANDARDS
8
CUSTOMER LANDSCAPE & BUYER BEHAVIOR
8.1
DECISION-MAKING PROCESS
8.2
BUYER STAKEHOLDERS AND BUYING EVALUATION CRITERIA
8.3
ADOPTION BARRIERS & INTERNAL CHALLENGES
8.4
UNMET NEEDS FROM VARIOUS END-USE INDUSTRIES
8.5
MARKET PROFITABILITY
9
ANTI-COUNTERFEIT PACKAGING MARKET, BY END-USE INDUSTRY – (MARKET SIZE & FORECAST TO 2031 – IN VALUE, USD BILLION & VOLUME, BILLION UNITS)
9.1
INTRODUCTION
9.2
FOOD & BEVERAGES
9.3
PHARMACEUTICAL
9.4
PERSONAL CARE
9.5
ELECTRICAL & ELECTRONICS
9.6
AUTOMOTIVE
9.7
APPAREL
9.8
LUXURY GOODS
9.9
OTHER END-USE INDUSTRIES
10
ANTI-COUNTERFEIT PACKAGING MARKET, BY TECHNOLOGY– (MARKET SIZE & FORECAST TO 2031 – IN VALUE, USD MILLION & VOLUME, KILOTON)
10.1
INTRODUCTION
10.2
MASS ENCODING
10.3
RFID
10.4
TAMPER EVIDENCE
10.5
HOLOGRAM
10.6
FORENSIC MARKERS
10.7
OTHER TECHNOLOGIES
11
ANTI-COUNTERFEIT PACKAGING MARKET, BY REGION – (MARKET SIZE & FORECAST TO 2031 – IN VALUE, USD MILLION & VOLUME, KILOTON)
11.1
INTRODUCTION
11.2
NORTH AMERICA
11.2.1
US
11.2.2
CANADA
11.2.3
MEXICO
11.3
ASIA PACIFIC
11.3.1
CHINA
11.3.2
JAPAN
11.3.3
INDIA
11.3.4
AUSTRALIA
11.3.5
REST OF ASIA PACIFIC
11.4
EUROPE
11.4.1
GERMANY
11.4.2
UK
11.4.3
FRANCE
11.4.4
ITALY
11.4.5
SPAIN
11.4.6
RUSSIA
11.4.7
REST OF EUROPE
11.5
SOUTH AMERICA
11.5.1
BRAZIL
11.5.2
ARGENTINA
11.5.3
REST OF SOUTH AMERICA
11.6
MIDDLE EAST & AFRICA
11.6.1
GCC COUNTRIES
11.6.1.1
SAUDI ARABIA
11.6.1.2
UAE
11.6.1.3
REST OF GCC
11.6.2
SOUTH AFRICA
11.6.3
TURKEY
11.6.4
REST OF MIDDLE EAST & AFRICA
12
COMPETITIVE LANDSCAPE
12.1
KEY PLAYERS’ STRATEGIES/RIGHT TO WIN
12.2
MARKET SHARE ANALYSIS (2025)
12.3
REVENUE ANALYSIS (2021-2025)
12.4
COMPANY VALUATION AND FINANCIAL METRICS
12.5
BRAND/PRODUCT COMPARISON
12.6
COMPANY EVALUATION MATRIX: KEY PLAYERS,
12.6.1
STARS
12.6.2
EMERGING LEADERS
12.6.3
PERVASIVE PLAYERS
12.6.4
PARTICIPANTS
12.6.5
COMPANY FOOTPRINT: KEY PLAYERS,
12.6.5.1
COMPANY FOOTPRINT
12.6.5.2
REGIONAL FOOTPRINT
12.6.5.3
TECHNOLOGY FOOTPRINT
12.6.5.4
END-USE INDUSTRY FOOTPRINT
12.7
COMPANY EVALUATION MATRIX: STARTUPS/SMES,
12.7.1
PROGRESSIVE COMPANIES
12.7.2
RESPONSIVE COMPANIES
12.7.3
DYNAMIC COMPANIES
12.7.4
STARTING BLOCKS
12.7.5
COMPETITIVE BENCHMARKING: STARTUPS/SMES,
12.7.5.1
DETAILED LIST OF KEY STARTUPS/SMES
12.7.5.2
COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES
12.8
COMPETITIVE SCENARIOS AND TRENDS
12.8.1
PRODUCT LAUNCHES
12.8.2
DEALS
12.8.3
EXPANSIONS
12.8.4
OTHERS
13
COMPANY PROFILE
13.1
AVERY DENNSION
13.1.1
BUSINESS OVERVIEW
13.1.2
PRODUCTS OFFERED
13.1.3
RECENT DEVELOPMENTS
13.1.4
MNM VIEW
13.1.4.1
KEY STRENGTHS/RIGHT TO WIN
13.1.4.2
STRATEGIC CHOICES
13.1.4.3
WEAKNESSES AND COMPETITIVE THREATS
13.2
CCL INDUSTRIES
13.2.1
BUSINESS OVERVIEW
13.2.2
PRODUCTS OFFERED
13.2.3
RECENT DEVELOPMENTS
13.2.4
MNM VIEW
13.2.4.1
KEY STRENGTHS/RIGHT TO WIN
13.2.4.2
STRATEGIC CHOICES
13.2.4.3
WEAKNESSES AND COMPETITIVE THREATS
13.3
3M
13.3.1
BUSINESS OVERVIEW
13.3.2
PRODUCTS OFFERED
13.3.3
RECENT DEVELOPMENTS
13.3.4
MNM VIEW
13.3.4.1
KEY STRENGTHS/RIGHT TO WIN
13.3.4.2
STRATEGIC CHOICES
13.3.4.3
WEAKNESSES AND COSSSMPETITIVE THREATS
13.4
SATO HOLDINGS CORPORATION
13.4.1
BUSINESS OVERVIEW
13.4.2
PRODUCTS OFFERED
13.4.3
RECENT DEVELOPMENTS
13.4.4
MNM VIEW
13.4.4.1
KEY STRENGTHS/RIGHT TO WIN
13.4.4.2
STRATEGIC CHOICES
13.4.4.3
WEAKNESSES AND COMPETITIVE THREATS
13.5
ZEBRA TECHNOLOGIES
13.5.1
BUSINESS OVERVIEW
13.5.2
PRODUCTS OFFERED
13.5.3
RECENT DEVELOPMENTS
13.5.4
MNM VIEW
13.5.4.1
KEY STRENGTHS/RIGHT TO WIN
13.5.4.2
STRATEGIC CHOICES
13.5.4.3
WEAKNESSES AND COMPETITIVE THREATS
13.6
INTELLIGENT LABEL SOLUTIONS
13.7
SML GROUP
13.8
SICPA HOLDINGS
13.9
SYSTECH INTERNATIONAL
13.10
APPLIED DNA SERVICES
13.11
OTHERS (10-15 PLAYERS)
14
RESEARCH METHODOLOGY
14.1
RESEARCH DATA
14.1.1
SECONDARY DATA
14.1.1.1
KEY DATA FROM SECONDARY SOURCES
14.1.2
PRIMARY DATA
14.1.2.1
KEY DATA FROM PRIMARY SOURCES
14.1.2.2
KEY INDUSTRY INSIGHTS
14.1.2.3
BREAKDOWN OF PRIMARY INTERVIEWS
14.2
MARKET SIZE ESTIMATION
14.2.1
BOTTOM-UP APPROACH
14.2.1.1
APPROACH FOR CAPTURING MARKET SHARE BY BOTTOM-UP ANALYSIS (DEMAND SIDE)
14.2.2
TOP-DOWN APPROACH
14.2.2.1
APPROACH FOR CAPTURING MARKET SHARE BY TOP-DOWN ANALYSIS (SUPPLY SIDE)
14.3
MARKET BREAKDOWN AND DATA TRIANGULATION
14.4
RESEARCH ASSUMPTIONS
14.5
RISK ASSESSMENT
14.6
LIMITATIONS OF RESEARCH
15
APPENDIX
15.1
DISCUSSION GUIDE
15.2
AVAILABLE CUSTOMIZATIONS
15.3
CONNECTED MARKETS
15.4
AUTHOR DETAILS
Methodology
The study involved four major activities to estimate the current size of the global anti-counterfeit packaging market. Exhaustive secondary research was carried out to collect information on the market, the peer product market, and the parent product group market. The next step was to validate these findings, assumptions, and sizes with the industry experts across the value chain of anti-counterfeit packaging through primary research. The top-down and bottom-up approaches were employed to estimate the overall size of the anti-counterfeit packaging market. After that, market breakdown and data triangulation procedures were used to determine the size of different segments of the market.
Secondary Research
The market for companies offering anti-counterfeit packaging was arrived at by studying the secondary data available through paid and unpaid sources, analyzing the product portfolios of the major companies in the ecosystem, and rating the companies by their performance and quality. Various secondary sources, such as Business Standard, Bloomberg, World Bank, and Factiva, were referred to identify and collect information for this study on the anti-counterfeit packaging market. In the secondary research process, various secondary sources were referred to identify and collect information related to the study. Secondary sources included annual reports, press releases, investor presentations, anti-counterfeit packaging vendors, forums, certified publications, and white papers. The secondary research was used to obtain critical information on the industry’s value chain, the total pool of key players, market classification, and segmentation from the market and technology-oriented perspectives.
Primary Research
In the primary research process, various primary sources from the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), marketing directors, technology and innovation directors, and related key executives from several key companies and organizations operating in the anti-counterfeit packaging market. After the complete market engineering (calculations for market statistics, market breakdown, market size estimations, market forecasting, and data triangulation), extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. Primary research was also conducted to identify the segmentation types, industry trends, competitive landscape of anti-counterfeit packaging offered by various market players, and key market dynamics, such as drivers, restraints, opportunities, challenges, industry trends, and key player strategies. In the complete market engineering process, the top-down and bottom-up approaches and several data triangulation methods were extensively used to perform the market estimation and market forecasting for the overall market segments and subsegments listed in this report. Extensive qualitative and quantitative analysis was performed on the complete market engineering process to list key information/insights throughout the report.
The following is the breakdown of primary respondents:
Notes: Others include sales, marketing, and product managers.
Tier 1: > USD 1 billion; Tier 2: USD 500 million–1 billion; and Tier 3: < USD 500 million
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
The top-down and bottom-up approaches were used to estimate and validate the size of the global anti-counterfeit packaging market. These approaches were also used extensively to estimate the size of various dependent market segments.
The research methodology used to estimate the market size included the following approaches:
Anti-Counterfeit Packaging Market : Top-Down and Bottom-Up Approach
Data Triangulation
After arriving at the overall market size using the market size estimation processes, the market was split into several segments and subsegments. The data triangulation and market breakup procedures were employed, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment. The data was triangulated by studying various factors and trends from both the demand and supply sides.
Market Definition
Anti-counterfeiting involves various methods and techniques to protect products from being illegally duplicated, distributed, or sold. Anti-counterfeit packaging encompasses any packaging that integrates features or technologies designed to prevent unauthorized parties from copying, tampering with, or diverting the product. These features can be visible, hidden, or forensic, based on the required level of security and verification. The technologies used in anti-counterfeit packaging are mass encoding, RFID, holograms, forensic markers, and others. These technologies can be utilized in various types of packaging, such as bottles, cartons, and bags. They can either be integrated into the packaging materials themselves or added as separate components. The anti-counterfeit packaging solution is widely used in the end-use industries such as pharmaceutical, personal care, and food & beverage.
Key Stakeholders
- Raw Material Suppliers
- Regulatory Bodies
- Government and Consulting Firms
- End Users
- Research and Development Organizations
- Anti-counterfeit Packaging Manufacturers, Dealers, Traders, and Suppliers
Report Objectives
- To define, describe, and forecast the size of the global anti-counterfeit packaging market based on technology, end-use industry, and region in terms of value and volume
- To provide detailed information on the significant drivers, restraints, opportunities, and challenges influencing the market
- To analyze and forecast the market based on technology and end-use industry
- To strategically analyze micro markets concerning individual growth trends, prospects, and their contribution to the market
- To assess the growth opportunities in the market for stakeholders and provide details on the competitive landscape for market leaders
- To forecast the market size of segments for North America, Europe, Asia Pacific, South America, and the Middle East & Africa
- To strategically profile key players and comprehensively analyze their market shares and core competencies
- To analyze competitive developments, such as expansions, partnerships, and acquisitions, in the anti-counterfeit packaging market
- To provide the impact of AI on the anti-counterfeit packaging market
Available customizations:
With the given market data, MarketsandMarkets offers customizations according to client-specific needs.
The following customization options are available for the anti-counterfeit packaging report:
Product Analysis
- A product matrix that gives a detailed comparison of the product portfolio of each company
Regional Analysis
- A further breakdown of the anti-counterfeit packaging market for additional countries
Company Information
- Detailed analysis and profiling of additional market players (up to five)
⚡ Growth Signals
Personalize This Research
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- Gain a Deeper Dive on a Specific Application, Geography, Customer or Competitor
- Any level of Personalization
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