For nearly two decades, WordPress has been known for a simple, powerful idea: that anyone should be able to get online and start creating with minimal friction. The famous five-minute install captured that spirit for an earlier era of the web. Today, we’re introducing my.WordPress.net, a new take on that idea designed for a new generation of creators.

With my.WordPress.net, WordPress runs entirely and persistently in your browser. There’s no sign-up, no hosting plan, and no domain decision standing between you and getting started. Built on WordPress Playground, my.WordPress.net takes the same technology that powers instant WordPress demos and turns it into something permanent and personal. This isn’t a temporary environment meant to be discarded. It’s a WordPress that stays with you.

New Ways to WordPress

When you open my.WordPress.net, you’re placed directly into a complete WordPress environment that runs entirely in your browser. What makes this approach meaningful is not just where WordPress runs, but how it changes the relationship between people and the software itself. By removing the need to sign up or make early decisions about hosting and visibility, my.WordPress.net reframes WordPress as a space you can enter and work within, rather than a service you have to configure before you begin.

“This takes WordPress from being framed as something that is democratizing publishing to democratizing digital sovereignty.” – Alex Kirk

Seen through that lens, my.WordPress.net is not just about convenience. As you don’t need to choose a hosting provider, your WordPress belongs entirely to you. In a publishing environment, you’d briefly interact with WordPress as you prepare your next post. In a personal setting, it becomes a place you shape and return to. That change unlocks new ways of thinking about what WordPress can be.

Permanently and Privately Yours

Because sites on my.WordPress.net are private by default and not accessible from the public internet, they don’t behave like traditional websites. They aren’t optimized for traffic, discovery, or presentation, and they don’t need to be. Instead, WordPress becomes a personal environment where ideas can exist before they are ready to be shared, or where they may never be shared at all.

This changes how WordPress can be used day to day. It becomes a place to think, to draft, to organize, and to experiment without pressure, whether that means writing privately, collecting research, or building small tools for personal use. Learning also fits naturally into this model, since people can explore plugins, themes, and features inside a real WordPress environment where mistakes are expected and recoverable.

This turns WordPress into a personal workspace. It becomes a place for thinking, learning, prototyping, and tinkering, where exploration matters more than outcomes. In that role, WordPress shifts from being something you prepare for others to visit into something you actively work inside, adapting to how you want to create and learn over time.

Sparking Creativity with Apps

To make these ideas concrete, my.WordPress.net includes an App Catalog with pre-configured experiences designed specifically for personal use, built with WordPress plugins. These examples highlight how WordPress can function when it’s private, persistent, and easy to experiment with. Each app installs with a single click and configures itself automatically.

Personal CRM

A private relationship manager designed to help you stay in touch with people who matter to you. Contacts can be grouped, enriched with personal details, and paired with reminders to reconnect. In the demo, this extends to analyzing communication patterns using imported chat data, all stored locally inside WordPress.

Personal RSS Reader

Using the Friends plugin, WordPress becomes a quiet, personal feed reader. Instead of relying on external platforms, you can follow sites and creators inside your own WordPress and read at your own pace, free from algorithms or engagement pressure.

AI Workspace and Knowledge Base

Because my.WordPress.net is powered by WordPress Playground, an AI assistant can safely modify it, empowering you to customize beyond what you’re used to. Ask it to modify a plugin to your liking, or create an entirely new one, featuring your desired block. Ask it about the data you have stored in your WordPress. The assistant remembers what it touches and makes it easy to share your changes with others. Over time, WordPress itself can become your personal knowledge base that the AI understands and works with.

Zero Barriers

my.WordPress.net lowers the barrier to getting started with WordPress to almost nothing. It offers a fast, commitment-free way to explore, learn, and build, whether the result is a long-term personal project or something that eventually moves elsewhere. In that sense, it updates the spirit of the five-minute install for a browser-first web.

What you should know

• Storage starts at roughly 100 MB
• The first launch takes a little longer while WordPress downloads and initializes
• All data stays in your browser and is not uploaded anywhere
• Each device has its own separate installation
• Backups should be downloaded regularly

Create and explore

WordPress has always grown through experimentation. People trying things, breaking things, and discovering new ways to use the platform have shaped what WordPress is today.

my.WordPress.net continues that tradition by making experimentation easier and more personal. It’s an invitation to create without pressure, to explore ideas that may never be published, and to use WordPress in ways that fit your life.

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my.WordPress.net is built on WordPress Playground technology. Learn more at WordPress.org/playground or join the conversation in the #meta-playground channel on WordPress Slack.