Summary:

In September, we convened the second Perseus Communications and Engagement meeting, co-chaired by Tide and Icebreaker One. During this meeting, we discussed how each organisation can communicate about Perseus between now and the end of November, and developed a collaborative communications plan about how to communicate Perseus at COP28. Attendees discussed key priorities and chances for communications impact.

It was agreed that:

• There are three core comms goals:
  • Build a trusted reputation with the project’s key stakeholders and audiences
  • Establish awareness of the value of Perseus
  • Create opportunities for stakeholders to engage with each other and with the constellation – building strong and productive relationships
• Communications should emphasise that Perseus is a groundbreaking, co-ordinated, pre-competitive process –  it is important is the wide stakeholder reach and getting wide expertise to solve a really difficult problem.

It was noted that:

• It is great to focus on external stakeholders, but we also will need to get internal people on board
• There needs to be simple messaging around Perseus, and what if offers
• We should consider the question regarding the longer term vision for the brand. 

It was discussed that:

• Advisory Group members have comms superpowers – engaging with their key demographics, and customers with reach into SMEs, enterprise companies, and government