In this episode of the REB Podcast, deputy editor Emilie Lauer speaks with Laing+Simmons head of people and growth Jacqui Barnes about the changing dynamics for women across the property industry.
The discussion explores how women are now increasingly moving into sales and leadership roles, although challenges such as gender bias and sexual harassment still persist, particularly for those early in their careers.
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Barnes argues that stronger leadership development is critical for the sector, as many agency leaders are former high-performing sales agents who have not received formal leadership training.
The conversation also examines how many successful female agents thrive through relationship-driven prospecting, referrals, and community networks rather than traditional cold-calling approaches.
Barnes concludes by outlining the importance of building supportive networks and gathering better industry data, discussing her new survey designed to understand the barriers and opportunities shaping women’s careers in real estate.
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