The annual Cannes Lions International Festival of Creativity in France is where creators, brands, and fans collide to celebrate the world’s most innovative ideas in marketing. This year, Spotify is back to welcome guests with an incredible lineup of experiences and conversations designed to bring fandom to life.
“Cannes Lions is the biggest moment in the year for the advertising industry to come together in the same place, at the same time, to celebrate creativity,” said Bridget Evans, Global Head of Business Marketing, Spotify. “For us, it has always been an opportunity to show Spotify’s role in culture by hosting conversations with creators that matter to brands, curating evening events for people to experience fandom first-hand, and showing what it actually means to earn fans’ attention. We cannot wait to welcome everyone to Spotify Beach.”
From Monday, June 22 to Friday, June 26, Spotify Beach will be one of the hottest destinations on the Croisette. Fans come to Spotify with intent,actively discovering, sharing, and building identity around what they love. That energy is what we’ll be bringing to Cannes all week.
Throughout the day, we’ll be hosting sessions featuring influential voices across music, entertainment, fashion, and culture. And when the sun goes down, Spotify Beach will transform into a nighttime stage with performances by some of the world’s biggest artists.
Guests can also stop by for hands-on experiences that are all about personalization—because on Spotify, everything is shaped to your taste. At the Coffee Bar, guests can craft their ideal matcha with different flavors, foams, and toppings to choose from. Over at the Shape Your Taste Froyo Bar, they can customize their Spotify profile while building their perfect frozen yogurt treat. Guests can also share a little magic from Cannes with friends back home, with Prompt Your Playlist postcards.
Elsewhere on Spotify Beach, we’re transforming our meeting rooms into immersive takeovers celebrating cultural moments Spotify is helping shape— including our recent campaign, You’re Among Fans, featuring Lizzo and On Purpose host Jay Shetty, our 20th anniversary look, and Reserved.
Check out the daily lineup for Spotify Beach 2026.
Monday, June 22
Building What Money Can’t Buy: New Rules of Brand Loyalty
Coach CMO Joon Silverstein, Spotify’s Global Head of Business Marketing Bridget Evans, and artist Troye Sivan sit down with Willa Bennett, Editor-in-Chief, Cosmopolitan and Seventeen, to explore what it takes to earn trust from Gen Z. Together, they’ll examine how self‑expression, shared identity, and genuine connection can build loyalty that lasts.
Tuesday, June 23
Conversations That Channel Culture
On Purpose host Jay Shetty will unpack how meaningful dialogue shapes culture, creativity, identity, and purpose. Jay will be joined by a special guest for an in-depth conversation filled with curiosity, candor, humor, and insights.
No Regrets: Where Connection Comes to Life
Spotify co-CEO Alex Norström will sit down with singer-songwriter Anderson .Paak to explore how music connects with fans on platform and in real life. The session focuses on how brands can turn fan energy into something tangible, creating experiences that resonate, inspire, and ensure every interaction is time well spent.
Nighttime performances will feature Mike D of Beastie Boys, Central Cee, and RAYE.
Wednesday, June 24
Attention to Allegiance: How Fans Build Brands
In this round-robin session, musical guests Ejae and John Summit join chief marketers from GAP and LinkedIn to explore how brands can harness culture, create lasting connections, and turn audiences into loyal communities.
Nighttime performances will feature Lykke Li, Mumford & Sons (with a special guest), and a DJ set by John Summit.