Big news for all the fans who know every lyric and never miss a show: Reserved by Spotify is here to help you get tickets.
Reserved goes live today in the U.S. for eligible Spotify Premium subscribers (ages 18+). Reserved by Spotify launches in partnership with Live Nation, and powered by Ticketmaster, starting with a slate of exciting artist tours this week and expanding from there.
Here’s how it works.
Who gets an offer
With Reserved, we identify an artist’s most dedicated fans and hold two tour tickets for them to purchase before the general sale goes live. Eligibility is based on a wide range of signals like streams, saves, and shares, as well as location, to make sure offers reach fans who are likely to attend.
We don’t share every detail of how it works to avoid encouraging anyone to engage strategically rather than genuinely. But what we can say is that Reserved is designed to reward active fan engagement.
Step 1: You get the heads-up
When you’re eligible, your Reserved offer will be waiting for you right on your Spotify Home screen. We’ll notify you by email, push notification, and in “Your Updates.” To make sure you don’t miss it, keep your notifications turned on for live concerts and events, keep your app updated, and set your location in your Live Events Feed.
You can also find your offer across various places in the app, including:
-
- Search
- The artist’s page
- Your Live Events Feed
- The Now Playing view
Tap the offer to see available tour dates, when your Reserved window will open, and to set a reminder so you don’t miss it.
Step 2: Your Reserved window opens. Claim your tickets.
When your Reserved window opens, tap “Buy now” to choose up to two tickets for a Reserved-eligible date on the tour.
Your window is typically around a day, with two tickets to the tour held for you to purchase at any point throughout that time. That said, to get the specific date, location, and seats you prefer, we recommend purchasing as soon as you know which show you want to attend.
We designed Reserved to give you options, so you can buy tickets for any eligible date on the tour, not just the show closest to you. Reserved allocations include a range of seating and prices, and specific availability varies by show.
Step 3: Complete Your purchase
Once you’ve selected your tickets, you’ll be directed to Ticketmaster to complete checkout. If prompted, connect your Spotify account to Ticketmaster so we can verify your Reserved access and unlock your tickets. Choose up to two seats, add your payment info, and confirm.
For some high-demand shows, you may enter a queue before reaching the ticket selection page. No matter what, two tickets on the tour will be held for you throughout your entire on-sale window. Each show has its own availability, so if you reach the end of a queue and your preferred seats are sold out, you’ll still have the opportunity to purchase other tickets.
Pro tip: Connect your Spotify account to Ticketmaster ahead of time for faster checkout.
After the window closes
Unclaimed Reserved tickets become available to the next most dedicated eligible fans. We’ll notify them the same way, and tickets are available while supplies last.
A few things to keep in mind
Reserved is available for select artists and tours for Spotify Premium subscribers who are 18 or older. Window lengths, ticket availability, and eligible dates vary by campaign.
With Reserved, Spotify is continuing its investment in live music while creating a new way to connect artists with their biggest fans.
Have more questions? Check out our Q&A on our Substack.