Isn't this the definition of a middle man?
Why build a cloud datacenter yourself, when you can rent one from Hewlett Packard Enterprise? It may seem unorthodox, but That’s exactly the approach Singapore-based private cloud provider Taeknizon is using to extend its private cloud offering to the United Arab Emirates (UAE).
Founded in 2012, Taeknizon offers a menagerie of services ranging from IoT, robotics, and AI to colocation and private cloud services, primarily in the Middle East and Asia. The company’s latest expansion in the UAE will see it lean on HPE GreenLake’s anything-as-a-service (XaaS) platform to meet growing demand from small-to-midsize enterprises for cloud services in the region.
“Today, 94% of companies operating in the UAE are SMEs," Ahmad AlKhallafi, UAE managing director at HPE, said in a statement. "Taeknizon’s as-a-service model caters to the requirements of SMEs and aligns with our vision to empower youth and the local startup community.”
Taeknizon already offers subscription infrastructure, backup, disaster recovery, and security services under its private cloud product line. The biz claims Greenlake provides a cost-effective means to extend these services to new markets, like the UAE.
As usage increases, preconfigured systems or racks can be shipped and deployed to maintain adequate capacity,if the contract is fulfilled. In some cases, GreenLake can even unlock additional CPU resources laying dormant in already-deployed systems.
However, GreenLake isn’t the datacenter equivalent of renting a cable box, and HPE has gone to great pains to offer a full suite of cloud functionality. GreenLake now offers 50 services, including a recently announced block storage service.
GreenLake expands reach
The platform has gained steady momentum over the last few years as HPE has brought a larger portion of its portfolio under the Greenlake umbrella.
The Taeknizon collaboration marks a small victory for the OEM, which has struggled to sell its more than 80,000 global partners on the model. Late last year, the company admitted that just 900 partners had agreed to resell the platform.
However, the company’s fortunes in this department may be changing. On its Q2 earnings call earlier this month, the company said the number resellers and orders relating GreenLake products had doubled since Q1.
It’s unclear how much of that can be attributed to a March decision to open the platform to distributors Arrow Electronics, Ingram Micro, ALSO Group and TD Synnex, which HPE claimed would expand GreenLake’s reach to 100,000 partners. ®