Survey says no, American workers are not keen on Microsoft's AI
Lock-in worries threaten to dampen the E7 launch party
The Coalition for Fair Software Licensing has published research showing that US workers reckon Microsoft is using its productivity tools to lock their employers into the company's AI services.
The survey data of more than 1,000 workers - out a day before the release of Microsoft's E7 AI bundle - found that three-quarters believed Microsoft was using its dominance in productivity software to push AI. More than half (57 percent) opposed their employer buying Microsoft's E7 bundle.
Only a third of workers questioned said they preferred Microsoft as a vendor, while 78 percent reported they could do their jobs just as well with another vendor's AI tool.
Perhaps that other tool is Google Gemini. Though the survey makes for difficult reading for Microsoft and Copilot enthusiasts, it also opens a new front in the war for productivity hearts and minds. Google has no official affiliation with the survey or the Coalition for Fair Software Licensing - but Microsoft, for one, has its suspicions.
In a 2024 blog entitled "Google's shadow campaigns," Rima Alaily, Microsoft's general counsel for Infrastructure Legal Affairs, wrote, "We understand Google is a main funder of the US-based Coalition for Fair Software Licensing."
The Register asked the Coalition for Fair Software Licensing about its ties with Google. A spokesperson told us, "While the Coalition does not disclose our membership, our members span a cross-section of key industries, including healthcare companies, financial services businesses, as well as cloud and cybersecurity providers – each one has experienced or been exposed to anticompetitive and abusive software licensing practices in the cloud."
Another source grumbled to The Register about Gemini, saying there is a risk that "Google is deploying the same playbook as when they were monopolizing search."
We asked Google for comment, but the company was unable to provide a statement before publication. Other than an acknowledgment of receipt, Microsoft has also not responded.
Ryan Triplette, executive director of the Coalition for Fair Software Licensing, said, "Microsoft's decision to launch E7 on May Day is no coincidence. It should send a clear distress signal for any organization already locked into the Microsoft ecosystem. For years, customers have borne the cost of that lock-in, paying a premium not for innovation, but simply for the ability to maintain flexibility. E7 is the latest extension of that model, and the reaction from workers underscores a growing reality: the cost is not justified.
"Despite Microsoft facing mounting regulatory scrutiny over its anticompetitive behavior, we fully expect the company to deploy every tool in its playbook to force existing customers into this new bundle. Regulators on both sides of the Atlantic should be watching closely and be poised to act quickly to protect customers."
Microsoft is dominant in the office productivity space. Google Workspace has claimed a few high-profile scalps over the years, but some, such as European aerospace megcorp Airbus, have found the Microsoft habit a hard one to kick.
It is unsurprising, then, that critics have rung alarm bells over Microsoft pushing AI technology into enterprises that have already bought into its productivity ecosystem. Copilot has yet to deliver the productivity gains promised by evangelists, but Microsoft is heavily invested in the tech and determined it will be a success.
The survey data seen by The Register reflects wider unease among workers over AI tools being promoted through subscriptions like E7, and anxiety, perhaps, about an agentic future and what it means for their jobs. What it does not capture, however, is the thinking of those who will actually make the decisions: whether Microsoft holds its grip on office productivity into the AI age, or loses its crown to a rival. ®