Netzer Capital announced on Tuesday in Jerusalem that it had invested NIS 1 million in Collectie, a boutique Israeli furniture and design company based in the Golan Heights, as part of its plan to support small and growing businesses in Israel’s peripheral regions.

Collectie, owned and managed by sisters Anat and Yaara Eshkol, will use the funding to expand operations, develop new products, and increase brand exposure among new audiences in the Israeli market.

The deal is Netzer Capital’s second investment in northern Israel, following an earlier investment in Helen’s Cookies, a premium cookie manufacturer located in Kibbutz Gesher HaZiv in the Western Galilee.

The fund plans to invest NIS 20 million in approximately 10 small and growing businesses in Israel’s geographic periphery over the next two years. It said it focuses on established companies with growth potential that can create local employment and long-term economic value.

Collectie was founded 12 years ago and specializes in designing, manufacturing, and marketing furniture that combines wood, metal, and concrete. Its workshop is located in Neot Golan, while its main showroom operates in Yokneam HaMoshava.

The company currently employs 10 people and sells its products to private and commercial customers online. Netzer Capital said Collectie’s control over planning, production, and delivery enables it to maintain quality standards, operational flexibility, and reliable delivery schedules.

“Collectie is an excellent example of a high-quality Israeli business that has grown in the periphery through vision, creativity, and a commitment to excellence,” said Glen Schwaber, co-founder of Netzer Capital.

Yaara Eshkol, co-founder and co-managing director of Collectie, said the partnership would help the company expand its product catalog, increase brand awareness, and continue growing while preserving its family roots and values.

The investment comes as private and philanthropic initiatives focused on Israel’s North and South have drawn attention following the economic strain of the war. The Jerusalem Post has reported on investment models targeting small and medium-sized businesses in Israel’s periphery, including Adva Growth’s plan to invest in businesses in the North and South.

The Post has also reported on the need for long-term planning in the North, the economic pressure on small businesses in the Galilee and the periphery, and financial models intended to support small businesses outside Israel’s economic center.

Netzer Capital said it operates as a non-controlling minority partner, allowing founders to continue leading their companies while receiving capital investment and strategic support.