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JPost.com - Business & Innovation | The Jerusalem Post

Your Investments: Financial freedom and Jerusalem unification Your Taxes: How Israel’s new war compensation system works Victory for the Negev vision: Light Rail will reach gates of the intelligence campus - opinion Only 45% of Tel Aviv Stock Exchange companies made donations in 2025, study finds “Within 5 to 6 Years, all of Israel will be connected to a single water network” Forget the model wars, the real AI challenge is orchestration -opinion Israeli-Cypriot cyber company to unveil Starlink de-anonymizing tool - report Cellular Intelligence strikes deal with Novo Nordisk to advance Parkinson’s cell therapy Israel’s inflation dynamics remain under control IDF reservists created 150 new startups during last year, innovation program reveals Trump to regulate AI development after Anthropic's Mythos posed cybersecurity threat - report Your Investments: Prosperity in Israel takes time, but aliyah is worth it Your Taxes: An agreement is an agreement Inside Inspiraction, the Jerusalem incubator helping young Israelis turn ideas into start-ups Israeli-founded AI biotech Immunai expands AstraZeneca cancer collaboration The death of the US Jewish Orthodox middle class- opinion Real estate giant invests $200 million into Miami’s high-tech hub: What’s Flow Wynwood? Almost half of operational decisions will be done by AI in 2030, IBM reveals - poll It’s all about timing! 2026 is a rare opportunity window for Tel Aviv real estate A new standard of hospitality How Israel’s new reporting rules change the olim tax holiday - opinion Senior R&D managers are paying the price of the AI revolution - opinion Consumer guilt costs companies billions in abandoned online shopping carts - study A strategic miss: R&D is Israel's brain - so why does it develop, manufacture abroad? - opinion Connecting neighbors under fire: The story behind Angels of the Shelter AI is ending era of ‘job immunity’ for young tech workers as it reshapes Israel's job market Israeli AI startup cracks code of who is at fault when system fails: What do they do? - interview Your Taxes: Israel’s lower mid-market is tempting international M&A buyers Your Investments: Second chances, respect, and newlywed finance Microbes coordinate activity to reduce competition, Israeli researchers discover Decoding the digital pulse: How Prof. Yaniv Dover maps the flow of information and human behavior UAE exit weakens OPEC+ power over oil market but group to stay together, sources say - analysis Cyber proxy wars escalate as hackers shift to infrastructure targets Fattal Hotels to transition THE JAFFA into kosher luxury hotel starting May 1 Israel's high-tech faces unexpected crisis as dollar slides 20% against shekel | The Jerusalem Post From the capital of the Negev to the decision-making tables of the world’s leaders From Caesarea to the Moon Hundreds of Google employees urge CEO not to sign deal with Pentagon in open letter AI startup Mercor faces mass litigation following data breach - report Omer Adam’s AI company signs billion-dollar deal with AI infrastructure giant Crusoe Beer, snacks and smart design: An Israeli innovation targets stadium crowds Shlomo Group turns to Indian technicians in NIS 50m service-center expansion Against all official odds: Jerusalem business owners struggle to survive as the state dithers Your Investments: Avoid repeating financial blunders Your Taxes: So you want to acquire an Israeli company? 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Microsoft reduces its reliance on Claude | The Jerusalem Post
IN COOPERATION WITH TRADINGVIEW · 2026-06-22 · via JPost.com - Business & Innovation | The Jerusalem Post
ByIN COOPERATION WITH TRADINGVIEW

Enterprise AI was sold as a story of cheap, tireless digital labor replacing expensive humans. In 2026, a growing pile of evidence suggests economics can run the other way, and the most telling example comes from inside Microsoft itself.

In December 2025, Microsoft rolled out Anthropic’s Claude Code to thousands of employees across its Experiences & Devices division, including teams working on Windows, Microsoft 365, Outlook, Teams, and Surface. Less than six months later, it started canceling most of those licenses, redirecting engineers toward its own GitHub Copilot CLI ahead of June 30, 2026 deadline.

And here's the surprising part: The tool wasn’t removed because engineers disliked it. Quite the opposite. It was removed because they used it too much. 

The decision became public just two days before Anthropic announced its IPO plans, one of the most anticipated listings of the year, alongside the SpaceX (SPCX) IPO and OpenAI IPO.

Crucially, Microsoft did not abandon Claude entirely. Anthropic's models remain available through Copilot CLI and Microsoft's broader Foundry partnership, which includes an investment of up to $5 billion in Anthropic. What ended was the expensive product layer sitting on top of the models.

A token-based cost problem

The root cause is pricing. Unlike traditional software licenses, frontier AI tools charge by token usage. Every prompt, code review and debugging request adds to the bill. Per-engineer costs reportedly ranged from $500 to $2,000 per month, while U.S. AI software prices climbed 20–37% over the past year. One AI consultant told Axios that a client spent half a billion dollars in a single month after failing to cap employee Claude usage.

Microsoft isn't alone. Uber's CTO reportedly burned through the company's entire 2026 AI budget in just four months. Even Nvidia — which sells the chips powering much of this ecosystem — acknowledges the issue. VP Bryan Catanzaro told Axios that, for his team, compute costs exceed employee salaries. Duolingo, which loudly embraced an "AI first" strategy by replacing contractors, is now reconsidering the scale of its AI spending.

Gartner has now placed generative AI in its “trough of disillusionment”, and expects 25% of planned 2026 AI spending to slip into 2027, as a sign that the proof-of-concept enthusiasm is colliding with procurement realities.

It also estimates that only 28% of AI infrastructure projects ultimately deliver in line with their business case. Cheaper tokens won't necessarily solve the problem: Agentic models consume far more tokens per task, so usage growth can outpace declining unit costs.

The broader picture is still more sobering. McKinsey estimates that only around 5% of jobs are currently fully automatable, with roughly 60% have at least 30% of their tasks exposed to automation. The story is increasingly about transformation rather than replacement.

The lesson isn’t that enterprise AI fails. It's that enterprise AI requires discipline. 

The winners will treat AI as a practical tool for optimization, not a service to be consumed indiscriminately. That means routing routine work to cheaper models, reserving frontier reasoning for high-value tasks, and measuring ROI at the level of individual workflows.

The hype phase is winding down. The accountability phase is beginning, whether anyone says it out loud or not.

This article was written in cooperation with TradingView

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